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UFS communication campaigns recognised by IABC and MACE

09 December 2022 | Story Rulanzen Martin | Photo Barend Nagel

Web read more — From the left: Rulanzen Martin, Lacea Loader, Dr Nitha Ramnath, and Martie Nortjé.

Another year, another round of national and international awards for the Department of Communication and Marketing’s (DCM) campaigns and projects. This year saw DCM pick up an International Association of Business Communicators (IABC) Africa Silver Quill Award of Excellence for Communication Research for Narrative Building Storytelling. This project and subsequent award were in partnership with Development Communication Solutions (DevCom), led by Lacea Loader, Director: Communication and Marketing.

During the 2022 annual Marketing, Advancement and Communication in Education (MACE) Excellence Awards, DCM won four excellence awards. Dr Nitha Ramnath, Deputy Director: Corporate Relations, won a Silver Award of Excellence for the 2021 Rector’s Concert, and a Bronze Award of Excellence for the 2022 Rector’s Concert.

Lacea Loader and Martie Nortjé, Manager: Reputation, Brand and Marketing Management, won a Bronze Award of Excellence for the project ‘UFS – Our Story: The building and implementation of a brand narrative.’ Rounding up the UFS’ winning tally was Website Editor, Rulanzen Martin, who won a MACE Bronze Award of Excellence for the 2021 UFS Deaf Awareness Month (DAM) Campaign. The DAM campaign also received recognition during the 2021 IABC Silver Quill awards, where it won a Silver Quill Award of Excellence.

Awards a perfect opportunity to benchmark

“The awards give recognition to the communication efforts and endeavours undertaken by DCM as the strategic communication partner at the UFS; it also serves as a perfect opportunity to benchmark against peers and the industry. I am extremely proud of what the team has achieved,” says Loader. “It is an honour when our projects receive awards, given the calibre of entries submitted for both the IABC and MACE awards programmes. The IABC awards programme is for all industries, while the MACE awards only recognise higher education institutions,” she says.

For the 2022 MACE Excellence Awards, a total of 95 awards were awarded to 12 institutions from a total of 171 entries.

News Archive

No Student Hungry Programme presented with a generous donation

2015-05-18

From Left: Prof Jonathan Jansen, UFS Vice-Chancellor and Rector, Mrs Grace Jansen, Custodian of the NSH, Ms Lynsie Pelser, PSA Free State Social Responsibility Chairperson, Dr Vuyo Dyantyi, PSA President, and Mr Gerhard Koorts, PSA Provincial Manager.

The Public Servants Association of South Africa (PSA) presented a cheque for R55 500 to the No Student Hungry Programme on 7 May 2015 at the UFS Bloemfontein Campus. The PSA has been a proud supporter of NSH, and of initiatives such as the NSH 1000/33 Stride that saw four volunteers walk from Bloemfontein to Cape Town to raise funds for the programme from the send-off on 1 May 2014 to the welcoming on 3 June 2014 in Cape Town.

On receiving the cheque, Prof Jonathan Jansen, Vice-Chancellor and Rector of the UFS, expressed his gratitude on behalf of the university and all the students who stand to benefit from this initiative.

As a politically non-affiliated union, the PSA’s main focus is labour development and community support throughout the Free State and nationally. The NSH has received a total of R165 000, donated by the union since 2014, which supports more than 25 students.

The President of the PSA, Dr Vuyo Dyantyi, said “Our motto is to invest in human potential, and in programmes that will give the future generation a chance to prosper.”

The No Student Hungry Programme supports more than 130 students each year with daily meals, mentorship, and support on all three campuses.

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