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UFS communication campaigns recognised by IABC and MACE

09 December 2022 | Story Rulanzen Martin | Photo Barend Nagel

Web read more — From the left: Rulanzen Martin, Lacea Loader, Dr Nitha Ramnath, and Martie Nortjé.

Another year, another round of national and international awards for the Department of Communication and Marketing’s (DCM) campaigns and projects. This year saw DCM pick up an International Association of Business Communicators (IABC) Africa Silver Quill Award of Excellence for Communication Research for Narrative Building Storytelling. This project and subsequent award were in partnership with Development Communication Solutions (DevCom), led by Lacea Loader, Director: Communication and Marketing.

During the 2022 annual Marketing, Advancement and Communication in Education (MACE) Excellence Awards, DCM won four excellence awards. Dr Nitha Ramnath, Deputy Director: Corporate Relations, won a Silver Award of Excellence for the 2021 Rector’s Concert, and a Bronze Award of Excellence for the 2022 Rector’s Concert.

Lacea Loader and Martie Nortjé, Manager: Reputation, Brand and Marketing Management, won a Bronze Award of Excellence for the project ‘UFS – Our Story: The building and implementation of a brand narrative.’ Rounding up the UFS’ winning tally was Website Editor, Rulanzen Martin, who won a MACE Bronze Award of Excellence for the 2021 UFS Deaf Awareness Month (DAM) Campaign. The DAM campaign also received recognition during the 2021 IABC Silver Quill awards, where it won a Silver Quill Award of Excellence.

Awards a perfect opportunity to benchmark

“The awards give recognition to the communication efforts and endeavours undertaken by DCM as the strategic communication partner at the UFS; it also serves as a perfect opportunity to benchmark against peers and the industry. I am extremely proud of what the team has achieved,” says Loader. “It is an honour when our projects receive awards, given the calibre of entries submitted for both the IABC and MACE awards programmes. The IABC awards programme is for all industries, while the MACE awards only recognise higher education institutions,” she says.

For the 2022 MACE Excellence Awards, a total of 95 awards were awarded to 12 institutions from a total of 171 entries.

News Archive

Kovsies hoist the rainbow flag to show support for International Day against Homophobia and Transphobia

2015-05-25

Photo: Lihlumelo Toyana

Kovsies reaffirm diverse expressions of love (Facebook video clip)

Transformation is not about black or white anymore, it's about including different diversities (Facebook video clip)

Violence and discrimination against the Lesbian, Gay, Bisexual, Transgender, and Intersex (LGBTI) community is rife in South Africa. Advancing the spirit of the University of the Free State’s (UFS) Human Project, Out@Kovsies and the Institute for Reconciliation and Social Justice (IRSJ) showed their true colours by hoisting the rainbow flag in front of the Main Building on the Bloemfontein Campus.

International Day against Homophobia and Transphobia

This event was in anticipation of International Day against Homophobia and Transphobia celebrated on Sunday 17 May 2015. People across the world, regardless of their sexual orientation, come together annually on this day in support of the LGBTI community. This year, Kovsies became part of that global community when, for the first time in history, the rainbow flag – a popular symbol of LGBTI pride – fluttered high over the Red Square.

Human embrace

Committed to the human embrace, this event was another decisive step towards true transformation. “Transformation is not about black or white anymore,” said Zanele Thela, coordinator and guardian of Out@Kovsies, during the event. “It’s about including different diversities, different sexual orientations.”

Laura-Jane Watkins, research assistant at the IRSJ, said that this day “reflects our attitude as a collective community to embrace difference. Today is a day that we reaffirm diverse expressions of love beyond societal perceptions of gender as an inherent human need and right. Let us now stand together as a student community to promote the value of humanness.”

Rainbow flag

The rainbow flag, also fondly known as the freedom flag, was designed by civil rights activist, Gilbert Baker, and was hoisted publically on 25 June 1978. The modern version of the flag consists of six colours, each with a specific meaning. Red stands for life, orange for healing, yellow depicts sunlight, green stands for nature, blue for serenity, and violet for spirit.

The hope that Thela holds is for everyone to be free to express themselves and their love for one another, because “that’s the one thing we all have in common: love”.

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