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UFS communication campaigns recognised by IABC and MACE

09 December 2022 | Story Rulanzen Martin | Photo Barend Nagel

Web read more — From the left: Rulanzen Martin, Lacea Loader, Dr Nitha Ramnath, and Martie Nortjé.

Another year, another round of national and international awards for the Department of Communication and Marketing’s (DCM) campaigns and projects. This year saw DCM pick up an International Association of Business Communicators (IABC) Africa Silver Quill Award of Excellence for Communication Research for Narrative Building Storytelling. This project and subsequent award were in partnership with Development Communication Solutions (DevCom), led by Lacea Loader, Director: Communication and Marketing.

During the 2022 annual Marketing, Advancement and Communication in Education (MACE) Excellence Awards, DCM won four excellence awards. Dr Nitha Ramnath, Deputy Director: Corporate Relations, won a Silver Award of Excellence for the 2021 Rector’s Concert, and a Bronze Award of Excellence for the 2022 Rector’s Concert.

Lacea Loader and Martie Nortjé, Manager: Reputation, Brand and Marketing Management, won a Bronze Award of Excellence for the project ‘UFS – Our Story: The building and implementation of a brand narrative.’ Rounding up the UFS’ winning tally was Website Editor, Rulanzen Martin, who won a MACE Bronze Award of Excellence for the 2021 UFS Deaf Awareness Month (DAM) Campaign. The DAM campaign also received recognition during the 2021 IABC Silver Quill awards, where it won a Silver Quill Award of Excellence.

Awards a perfect opportunity to benchmark

“The awards give recognition to the communication efforts and endeavours undertaken by DCM as the strategic communication partner at the UFS; it also serves as a perfect opportunity to benchmark against peers and the industry. I am extremely proud of what the team has achieved,” says Loader. “It is an honour when our projects receive awards, given the calibre of entries submitted for both the IABC and MACE awards programmes. The IABC awards programme is for all industries, while the MACE awards only recognise higher education institutions,” she says.

For the 2022 MACE Excellence Awards, a total of 95 awards were awarded to 12 institutions from a total of 171 entries.

News Archive

Wayde van Niekerk sets new African record

2015-06-11

Wayde van Niekerk

Eight years before Wayde van Niekerk was born, Gabriel Tiacoh set a record of 31.74 in a 300m race. Now, 7 June 2015 has been marked as the historic day when the University of the Free State student sprinted 300m in 31.63 seconds at the Diamond League meeting in Birmingham.

Van Niekerk improved on his 2011 personal best 300m finish of 33.32 seconds, set in Stellenbosch. The African championship silver medalist said setting a new African record was “a blessing that I cannot really explain. Everything I achieve is God’s work.”

“What drives me is my family and friends, and the fact that I know my gift comes from God so running is my way of thanking the Lord,” he added.

Odessa Swarts, his mother, expressed how proud she is of her son. “I believe and trust with his faith in our heavenly father he is destined to become one of the greats South Africa has ever produced.”

His coach, Ans Botha, expressed her satisfaction, although she described his feat as “a little bit unexpected.” She said Van Niekerk’s achievement indicates that they are in the right track en route to the International Association of Athletics Federations (IAAF) World Championships in Beijing.

Van Niekerk is at present preparing for a 400m Adidas Grand Prix event in New York this Saturday.

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