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UFS communication campaigns recognised by IABC and MACE

09 December 2022 | Story Rulanzen Martin | Photo Barend Nagel

Web read more — From the left: Rulanzen Martin, Lacea Loader, Dr Nitha Ramnath, and Martie Nortjé.

Another year, another round of national and international awards for the Department of Communication and Marketing’s (DCM) campaigns and projects. This year saw DCM pick up an International Association of Business Communicators (IABC) Africa Silver Quill Award of Excellence for Communication Research for Narrative Building Storytelling. This project and subsequent award were in partnership with Development Communication Solutions (DevCom), led by Lacea Loader, Director: Communication and Marketing.

During the 2022 annual Marketing, Advancement and Communication in Education (MACE) Excellence Awards, DCM won four excellence awards. Dr Nitha Ramnath, Deputy Director: Corporate Relations, won a Silver Award of Excellence for the 2021 Rector’s Concert, and a Bronze Award of Excellence for the 2022 Rector’s Concert.

Lacea Loader and Martie Nortjé, Manager: Reputation, Brand and Marketing Management, won a Bronze Award of Excellence for the project ‘UFS – Our Story: The building and implementation of a brand narrative.’ Rounding up the UFS’ winning tally was Website Editor, Rulanzen Martin, who won a MACE Bronze Award of Excellence for the 2021 UFS Deaf Awareness Month (DAM) Campaign. The DAM campaign also received recognition during the 2021 IABC Silver Quill awards, where it won a Silver Quill Award of Excellence.

Awards a perfect opportunity to benchmark

“The awards give recognition to the communication efforts and endeavours undertaken by DCM as the strategic communication partner at the UFS; it also serves as a perfect opportunity to benchmark against peers and the industry. I am extremely proud of what the team has achieved,” says Loader. “It is an honour when our projects receive awards, given the calibre of entries submitted for both the IABC and MACE awards programmes. The IABC awards programme is for all industries, while the MACE awards only recognise higher education institutions,” she says.

For the 2022 MACE Excellence Awards, a total of 95 awards were awarded to 12 institutions from a total of 171 entries.

News Archive

Prof André Keet elected to Council on Higher Education and as Social Cohesion Advocate for Department of Arts and Culture

2015-06-17

Earlier this year, the Minister of Higher Education and Training,Dr Blade Nzimande, appointed Prof André Keet from the UFS’s Institute for Reconciliation and Social Justice to the Council on Higher Education (CHE). Given his focus on higher education studies and transformation, Prof Keet said he is looking forward to serving on this council.

Functions of CHE

“One of the main functions of the CHE,” Prof Keet said, “is to advise the Minister of Higher Education and Training on all aspects of higher education policy.” Other vital functions include the development and implementation of a quality assurance system specifically for higher education as well as to monitor and report on the state of higher education in general. The CHE also engages closely with key national issues and international trends to ensure the continual development of our higher education system.

Social cohesion advocate and additional appointments

In addition, Prof Keet has been appointed recently as a Social Cohesion Advocate linked to the work of the Department of Arts and Culture’s social cohesion programme, which advises the Minister of Arts and Culture, Mr Nathi Mthethwa. Prof Keet also serves on the Ministerial Oversight Committee for the Transformation of Higher Education in South Africa, and Higher Education South Africa’s (HESA) transformation structures.

“These appointments serve the interests of the University of the Free State, and affirm the great work being done at the university. I’m simply part of a collective effort at the university, and salute the students and staff members who work tirelessly on the Academic and Human Projects of UFS,” Prof Keet said.

Dr Nzimande has announced recently that a second Higher Education Summit, following the one in 2010, will be convened from 15 – 17 October 2015.

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