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UFS communication campaigns recognised by IABC and MACE

09 December 2022 | Story Rulanzen Martin | Photo Barend Nagel

Web read more — From the left: Rulanzen Martin, Lacea Loader, Dr Nitha Ramnath, and Martie Nortjé.

Another year, another round of national and international awards for the Department of Communication and Marketing’s (DCM) campaigns and projects. This year saw DCM pick up an International Association of Business Communicators (IABC) Africa Silver Quill Award of Excellence for Communication Research for Narrative Building Storytelling. This project and subsequent award were in partnership with Development Communication Solutions (DevCom), led by Lacea Loader, Director: Communication and Marketing.

During the 2022 annual Marketing, Advancement and Communication in Education (MACE) Excellence Awards, DCM won four excellence awards. Dr Nitha Ramnath, Deputy Director: Corporate Relations, won a Silver Award of Excellence for the 2021 Rector’s Concert, and a Bronze Award of Excellence for the 2022 Rector’s Concert.

Lacea Loader and Martie Nortjé, Manager: Reputation, Brand and Marketing Management, won a Bronze Award of Excellence for the project ‘UFS – Our Story: The building and implementation of a brand narrative.’ Rounding up the UFS’ winning tally was Website Editor, Rulanzen Martin, who won a MACE Bronze Award of Excellence for the 2021 UFS Deaf Awareness Month (DAM) Campaign. The DAM campaign also received recognition during the 2021 IABC Silver Quill awards, where it won a Silver Quill Award of Excellence.

Awards a perfect opportunity to benchmark

“The awards give recognition to the communication efforts and endeavours undertaken by DCM as the strategic communication partner at the UFS; it also serves as a perfect opportunity to benchmark against peers and the industry. I am extremely proud of what the team has achieved,” says Loader. “It is an honour when our projects receive awards, given the calibre of entries submitted for both the IABC and MACE awards programmes. The IABC awards programme is for all industries, while the MACE awards only recognise higher education institutions,” she says.

For the 2022 MACE Excellence Awards, a total of 95 awards were awarded to 12 institutions from a total of 171 entries.

News Archive

Kovsies included in national team for 2015 World Cup in Australia

2015-06-30

Karla Mostert
Photo: Johan Roux

The success of netballers Adele Niemand (former Kovsie) and Karla Mostert (captain of the Kovsie netball team) continues - they represent Kovsies, the provincial Crinums, as well as the national SPAR Proteas as goal-keeper and goal defender, respectively. The UFS is also very proud of their inclusion in the national team for the upcoming 2015 World Cup in Australia.

On 6 June 2015, Niemand and Mostert played for the Free State Crinums, who overpowered the Gauteng Jaguars in the Brutal Fruit Netball Premier League (NPL). This win secured the championship title for the Crinums for the second time in a row.

“Our aim was to improve with each game. We did this throughout the league. The final game against the Jaguars was definitely our best game, so we are very satisfied. The NPL prepared us and gave us game time, which I think, is great preparation for the Diamond Challenge,” said Mostert.

Niemand and Mostert represented South Africa at the Diamond Challenge in Margate from 14 to 18 June 2015.

Prior to the event, Burta de Kock, Head Coach of the university’s team, said, “The Diamond Challenge in Margate will be hard, because Zambia, Uganda and Malawi want to be the best in Africa. But SA has enough brilliant players to do the trick for us, and we also have a great leader as captain.”

Niemand and Mostert form part of the national squad selected for the upcoming 2015 World Cup in Australia. Kovsie Lauren-Lee Christians from the UFS is the only non-travelling substitute for the World Cup. In their group, the team will compete from 7 to 16 August 2015 against Malawi, Singapore and Sri Lanka.

For the upcoming games against the world’s best in Sydney, Niemand has set a personal goal, namely to be the best by playing every game as if it's her last, and in so doing, aims to maintain the high standard of the team.

Their coach’s words of encouragement for the World Cup are: “Just go out with passion and enjoy every second. Never forget you are our CHAMPS!!”

The SPAR Proteas have indeed proven to be champions by beating Zambië 63 - 38 in the opening match of the challenge on 16 June 2015 at the UGU Sports Centre. They continued to beat Malawi convincingly by 43 - 33, and thrashed Uganda with a score of 56 - 39 to maintain their unbeaten run. The Proteas managed to uphold their lead to the end and thereby secured the tournament trophy win a win of 40 - 35. In the first two games against Zambia and Malawi, Mostert and Niemand was respectively Player of the Match.

The UFS is also proud of Maryka Holtzhausen, a former Kovsie now captaining the Proteas. Ilze du Pisanie, also a former Kovsie, is the conditioning coach for the Proteas.

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