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09 December 2022 | Story Rulanzen Martin | Photo Barend Nagel
From the left: Rulanzen Martin, Lacea Loader, Dr Nitha Ramnath, and Martie Nortjé.

Another year, another round of national and international awards for the Department of Communication and Marketing’s (DCM) campaigns and projects. This year saw DCM pick up an International Association of Business Communicators (IABC) Africa Silver Quill Award of Excellence for Communication Research for Narrative Building Storytelling. This project and subsequent award were in partnership with Development Communication Solutions (DevCom), led by Lacea Loader, Director: Communication and Marketing. 

During the 2022 annual Marketing, Advancement and Communication in Education (MACE) Excellence Awards, DCM won four excellence awards. Dr Nitha Ramnath, Deputy Director: Corporate Relations, won a Silver Award of Excellence for the 2021 Rector’s Concert, and a Bronze Award of Excellence for the 2022 Rector’s Concert. 

Lacea Loader and Martie Nortjé, Manager: Reputation, Brand and Marketing Management, won a Bronze Award of Excellence for the project ‘UFS – Our Story: The building and implementation of a brand narrative.’ Rounding up the UFS’ winning tally was Website Editor, Rulanzen Martin, who won a MACE Bronze Award of Excellence for the 2021 UFS Deaf Awareness Month (DAM) Campaign. The DAM campaign also received recognition during the 2021 IABC Silver Quill awards, where it won a Silver Quill Award of Excellence. 

Awards a perfect opportunity to benchmark 

“The awards give recognition to the communication efforts and endeavours undertaken by DCM as the strategic communication partner at the UFS; it also serves as a perfect opportunity to benchmark against peers and the industry. I am extremely proud of what the team has achieved,” says Loader.  “It is an honour when our projects receive awards, given the calibre of entries submitted for both the IABC and MACE awards programmes. The IABC awards programme is for all industries, while the MACE awards only recognise higher education institutions,” she says. 

For the 2022 MACE Excellence Awards, a total of 95 awards were awarded to 12 institutions from a total of 171 entries.

News Archive

Three minutes for research
2015-08-19

Sixty-three researchers, three minutes each. This is the Three-Minute-Thesis competition (3MT) for master’s and doctoral students countrywide, presented by the Postgraduate School at the University of the Free State.

For the first time, this international competition will be presented on a national level in South Africa, with students from more than ten of the most prominent universities in the country taking part. During the competition, each researcher has to give a presentation on his/her research in three minutes.

Mr Katleho Nyaile, the competition organiser, says the 3MT is part of the Postgraduate School’s initiative to highlight and to boost postgraduate research.

The 3MT competition originated at the University of Queensland, Australia. Since its inception in 2010, it has developed into an international trend. Currently, the 3MT is presented in Australia, the USA, and the UK.

For the competition, participants are given only three minutes to explain their research. In this short time, they have to explain not only the problem and the methodology, but also why this research is important. Participants are allowed to make use of only one piece of static imaging material for support.

“It is not only great fun, but also a learning opportunity for the researchers. The competition supports the capacity of the researchers to convey the essence of their theses effectively. This is something that researchers sometimes find very difficult.”

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