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09 December 2022 | Story Rulanzen Martin | Photo Barend Nagel
From the left: Rulanzen Martin, Lacea Loader, Dr Nitha Ramnath, and Martie Nortjé.

Another year, another round of national and international awards for the Department of Communication and Marketing’s (DCM) campaigns and projects. This year saw DCM pick up an International Association of Business Communicators (IABC) Africa Silver Quill Award of Excellence for Communication Research for Narrative Building Storytelling. This project and subsequent award were in partnership with Development Communication Solutions (DevCom), led by Lacea Loader, Director: Communication and Marketing. 

During the 2022 annual Marketing, Advancement and Communication in Education (MACE) Excellence Awards, DCM won four excellence awards. Dr Nitha Ramnath, Deputy Director: Corporate Relations, won a Silver Award of Excellence for the 2021 Rector’s Concert, and a Bronze Award of Excellence for the 2022 Rector’s Concert. 

Lacea Loader and Martie Nortjé, Manager: Reputation, Brand and Marketing Management, won a Bronze Award of Excellence for the project ‘UFS – Our Story: The building and implementation of a brand narrative.’ Rounding up the UFS’ winning tally was Website Editor, Rulanzen Martin, who won a MACE Bronze Award of Excellence for the 2021 UFS Deaf Awareness Month (DAM) Campaign. The DAM campaign also received recognition during the 2021 IABC Silver Quill awards, where it won a Silver Quill Award of Excellence. 

Awards a perfect opportunity to benchmark 

“The awards give recognition to the communication efforts and endeavours undertaken by DCM as the strategic communication partner at the UFS; it also serves as a perfect opportunity to benchmark against peers and the industry. I am extremely proud of what the team has achieved,” says Loader.  “It is an honour when our projects receive awards, given the calibre of entries submitted for both the IABC and MACE awards programmes. The IABC awards programme is for all industries, while the MACE awards only recognise higher education institutions,” she says. 

For the 2022 MACE Excellence Awards, a total of 95 awards were awarded to 12 institutions from a total of 171 entries.

News Archive

Researchers reach out across continents in giraffe research
2015-09-18

Dr Francois Deacon and Prof Fred Bercovitch
busy with field work.

Researcher Dr Francois Deacon from the Department of Animal, Wildlife, and Grassland Sciences at the University of the Free State is conducting research with renowned wildlife scientist, Prof Fred Bercovitch, from the Center for International Collaboration and Advanced Studies in Primatology, Kyoto University Primate Research Institute in Japan.

Dr Deacon’s ground-breaking research has attracted international media attention. Together with Prof Nico Smit, he equipped giraffes with GPS collars, and conducted research based on this initiative. “Satellite tracking is proving to be extremely valuable in the wildlife environment. The unit is based on a mobile global two-way communication platform, utilising two-way data satellite communication, complete with GPS systems.”

Prof Bercovitch was involved with GPS tracking from elephants to koala bears.

Some of the highlights of the joint research on giraffes by Dr Deacon and Prof Bercovitch focus on:
 
• How much time do certain giraffes spend with, and away from, one another
• How do the home ranges of herds and individual giraffe overlap
• Do genetically-related animals spend more time together than non-genetically-related animals
• How much time do the young bulls, adult bulls, and dominant bulls spend with cow herds
• Herd interactions and social behaviours of giraffe
• The role of the veld and diet on animal behaviour and distribution

 

Their research article, “Gazing at a giraffe gyroscope: Where are we going?”, which was published in the African Journal of Ecology, assesses recent research by exploring five primary questions:

- How many (sub) species of giraffe exist?
- What are the dynamics of giraffe herds?
- How do giraffe communicate?
- What is the role of sexual selection in giraffe reproduction?
- How many giraffe reside in Africa?

They conclude this article by emphasising that the most essential issue is to develop conservation management plans that will save a wonderful species from extinction, and which will also enable scientists to conduct additional research aimed at answering their five questions.

In addition, they are working together on a grand proposal to get National Geographic to cover their work.

 

 

 

 

 

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