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09 December 2022 | Story Rulanzen Martin | Photo Barend Nagel
From the left: Rulanzen Martin, Lacea Loader, Dr Nitha Ramnath, and Martie Nortjé.

Another year, another round of national and international awards for the Department of Communication and Marketing’s (DCM) campaigns and projects. This year saw DCM pick up an International Association of Business Communicators (IABC) Africa Silver Quill Award of Excellence for Communication Research for Narrative Building Storytelling. This project and subsequent award were in partnership with Development Communication Solutions (DevCom), led by Lacea Loader, Director: Communication and Marketing. 

During the 2022 annual Marketing, Advancement and Communication in Education (MACE) Excellence Awards, DCM won four excellence awards. Dr Nitha Ramnath, Deputy Director: Corporate Relations, won a Silver Award of Excellence for the 2021 Rector’s Concert, and a Bronze Award of Excellence for the 2022 Rector’s Concert. 

Lacea Loader and Martie Nortjé, Manager: Reputation, Brand and Marketing Management, won a Bronze Award of Excellence for the project ‘UFS – Our Story: The building and implementation of a brand narrative.’ Rounding up the UFS’ winning tally was Website Editor, Rulanzen Martin, who won a MACE Bronze Award of Excellence for the 2021 UFS Deaf Awareness Month (DAM) Campaign. The DAM campaign also received recognition during the 2021 IABC Silver Quill awards, where it won a Silver Quill Award of Excellence. 

Awards a perfect opportunity to benchmark 

“The awards give recognition to the communication efforts and endeavours undertaken by DCM as the strategic communication partner at the UFS; it also serves as a perfect opportunity to benchmark against peers and the industry. I am extremely proud of what the team has achieved,” says Loader.  “It is an honour when our projects receive awards, given the calibre of entries submitted for both the IABC and MACE awards programmes. The IABC awards programme is for all industries, while the MACE awards only recognise higher education institutions,” she says. 

For the 2022 MACE Excellence Awards, a total of 95 awards were awarded to 12 institutions from a total of 171 entries.

News Archive

DiMTEC and insurance industry join forces to address the vulnerability of communal and commercial farmers
2015-09-18

At the workshop on index-based insurance for the
agricultural sector were, from the left:
Dr Andries Jordaan, Johan van den Bergh,
Bertus Kruger and Henk Vermeulen.

The United Nations identified climate resilience as a major focus for future development to ensure a safer world for all. Tailor-made insurance and financial products ought to address the needs of the most vulnerable.

Recent research done by the Disaster Management Training and Education Centre for Africa (DiMTEC) at the University of the Free State on the vulnerability of communal and commercial farmers to external shocks highlighted the importance of insurance as an important disaster risk transfer tool. Insurance is generally unavailable to most vulnerable groups, such as communal farmers, small-holding farmers, and new commercial farmers.

For these reasons, DiMTEC invited the insurance industry and other experts to a workshop with the purpose of investigating the development of risk transfer products, especially for drought. They were the hosts of a workshop entitled “Global Resilience through Insurance and Index-Based Risk Transfer Products (IBRTP)”.

Bertus Kruger from Agriseker and Johan van der Berg from SANTAM, together with other experts, attended the workshop facilitated by Dr Andries Jordaan, Head of DiMTEC.

The group attending the workshop, agreed on the following:

- Establishing a UFS-DiMTEC-led research team to investigate the feasibility of index insurance products.
- Mobilising government support to develop risk transfer products for the most vulnerable.
- Initiating forum discussions on risk transfer products.
- Promoting collaboration between the private sector, government, and research institutions with the focus on resilience-building through financial and insurance products.

 

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