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09 December 2022 | Story Rulanzen Martin | Photo Barend Nagel
From the left: Rulanzen Martin, Lacea Loader, Dr Nitha Ramnath, and Martie Nortjé.

Another year, another round of national and international awards for the Department of Communication and Marketing’s (DCM) campaigns and projects. This year saw DCM pick up an International Association of Business Communicators (IABC) Africa Silver Quill Award of Excellence for Communication Research for Narrative Building Storytelling. This project and subsequent award were in partnership with Development Communication Solutions (DevCom), led by Lacea Loader, Director: Communication and Marketing. 

During the 2022 annual Marketing, Advancement and Communication in Education (MACE) Excellence Awards, DCM won four excellence awards. Dr Nitha Ramnath, Deputy Director: Corporate Relations, won a Silver Award of Excellence for the 2021 Rector’s Concert, and a Bronze Award of Excellence for the 2022 Rector’s Concert. 

Lacea Loader and Martie Nortjé, Manager: Reputation, Brand and Marketing Management, won a Bronze Award of Excellence for the project ‘UFS – Our Story: The building and implementation of a brand narrative.’ Rounding up the UFS’ winning tally was Website Editor, Rulanzen Martin, who won a MACE Bronze Award of Excellence for the 2021 UFS Deaf Awareness Month (DAM) Campaign. The DAM campaign also received recognition during the 2021 IABC Silver Quill awards, where it won a Silver Quill Award of Excellence. 

Awards a perfect opportunity to benchmark 

“The awards give recognition to the communication efforts and endeavours undertaken by DCM as the strategic communication partner at the UFS; it also serves as a perfect opportunity to benchmark against peers and the industry. I am extremely proud of what the team has achieved,” says Loader.  “It is an honour when our projects receive awards, given the calibre of entries submitted for both the IABC and MACE awards programmes. The IABC awards programme is for all industries, while the MACE awards only recognise higher education institutions,” she says. 

For the 2022 MACE Excellence Awards, a total of 95 awards were awarded to 12 institutions from a total of 171 entries.

News Archive

Future economic development lies in humankind’s ability to learn from nature
2015-09-30

We as humans have become more powerful than we are wise. We live in a world where there is an abundance of knowledge but less wisdom. ”These were the opening remarks of Edward Kieswetter, Group CEO at Alexander Forbes, and former Chairperson of the UFS Council, as guest speaker at the UFS Business School on 23 September 2015, on the subject of the future economic world order, and the vast amount of knowledge that humans possess. “The knowledge we possess has the potential either to develop us greatly, or put us at high risk of extinction,” he said.

Mr Kieswetter was accompanied by Dr Idriss Aberkane, a French thinker, entrepreneur, and academic, who is co-founder and CEO of Scanderia Ltd. Dr Aberkane spoke of three new concepts that the world is moving towards: Knowledge Economy, Biomimicry, and the Blue Economy.  He said “humankind’s second renaissance is based on the knowledge economy.”  He added that knowledge is infinite and prolific, with its global quantity doubling every 7 to 9 years. He added that “the combination of forms of knowledge grows exponentially and non-linearly.”

On the subject of Biomimicry, he said “nature is high-tech, we should read it rather than burn it.” High-tech companies, such as Samsung and Apple Inc are beginning to use Biomimicry to produce the most advanced technological gadgets, and even more companies are using the same, to advance the fields of medicine, agriculture, production of apparel, and sustainable development.

The session was attended by MBA students, student leaders, and members of the university community.

The guest speaker series forms part of the MBA programme held at the UFS Business School throughout the year.

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