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UFS communication campaigns recognised by IABC and MACE

09 December 2022 | Story Rulanzen Martin | Photo Barend Nagel

Web read more — From the left: Rulanzen Martin, Lacea Loader, Dr Nitha Ramnath, and Martie Nortjé.

Another year, another round of national and international awards for the Department of Communication and Marketing’s (DCM) campaigns and projects. This year saw DCM pick up an International Association of Business Communicators (IABC) Africa Silver Quill Award of Excellence for Communication Research for Narrative Building Storytelling. This project and subsequent award were in partnership with Development Communication Solutions (DevCom), led by Lacea Loader, Director: Communication and Marketing.

During the 2022 annual Marketing, Advancement and Communication in Education (MACE) Excellence Awards, DCM won four excellence awards. Dr Nitha Ramnath, Deputy Director: Corporate Relations, won a Silver Award of Excellence for the 2021 Rector’s Concert, and a Bronze Award of Excellence for the 2022 Rector’s Concert.

Lacea Loader and Martie Nortjé, Manager: Reputation, Brand and Marketing Management, won a Bronze Award of Excellence for the project ‘UFS – Our Story: The building and implementation of a brand narrative.’ Rounding up the UFS’ winning tally was Website Editor, Rulanzen Martin, who won a MACE Bronze Award of Excellence for the 2021 UFS Deaf Awareness Month (DAM) Campaign. The DAM campaign also received recognition during the 2021 IABC Silver Quill awards, where it won a Silver Quill Award of Excellence.

Awards a perfect opportunity to benchmark

“The awards give recognition to the communication efforts and endeavours undertaken by DCM as the strategic communication partner at the UFS; it also serves as a perfect opportunity to benchmark against peers and the industry. I am extremely proud of what the team has achieved,” says Loader. “It is an honour when our projects receive awards, given the calibre of entries submitted for both the IABC and MACE awards programmes. The IABC awards programme is for all industries, while the MACE awards only recognise higher education institutions,” she says.

For the 2022 MACE Excellence Awards, a total of 95 awards were awarded to 12 institutions from a total of 171 entries.

News Archive

Louzanne to represent South Africa at World Championship

2015-10-26

Louzanne making a leap for the finish line with guide runner Rouxné Vermaak

Within the space of seven days, Louzanne Coetzee will take part in both the 1500m and 800m events at the International Paralympic Committee (IPC) Athletics World Championships, being held in Doha, Qatar, from 21-31 October 2015.

The BA Corporate and Marketing Communication Honours student at the University of the Free State (UFS) was selected to represent South Africa (SA) by the South African Sports Confederation and Olympic Committee (SASCOC). Team SA consists of 23 top athletes, who will be competing in different codes against 89 other countries.

The middle- and long-distance T11/F11 class athlete has won countless medals since her debut in professional athletics in 2012. After only five months, she reached the qualifying standard for international participation, with an impressive 2 minutes 53.8 seconds in the 800m at the 2013 Nedbank National Championships for the Physically Disabled, held in Pretoria.

Louzanne has since achieved another international milestone by making the SA team, following her inaugural IPC meeting, hosted by France two years ago.

“It’s a big honour for me to represent South Africa, and I count myself very fortunate to represent the country at the World Champs,” said the former Accessibility and Student Support Student Representative Council (SRC) member.

The IPC World Championships precede the Rio 2016 Paralympic Games, which are known as “the biggest sporting event on the planet”. Qatar is Louzanne’s Rio, and she intends to outdo her personal best in order to qualify. “I want to get my ranking high enough so that I can go to Rio in 2016,” said the gold medallist.

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