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09 December 2022 | Story Rulanzen Martin | Photo Barend Nagel
From the left: Rulanzen Martin, Lacea Loader, Dr Nitha Ramnath, and Martie Nortjé.

Another year, another round of national and international awards for the Department of Communication and Marketing’s (DCM) campaigns and projects. This year saw DCM pick up an International Association of Business Communicators (IABC) Africa Silver Quill Award of Excellence for Communication Research for Narrative Building Storytelling. This project and subsequent award were in partnership with Development Communication Solutions (DevCom), led by Lacea Loader, Director: Communication and Marketing. 

During the 2022 annual Marketing, Advancement and Communication in Education (MACE) Excellence Awards, DCM won four excellence awards. Dr Nitha Ramnath, Deputy Director: Corporate Relations, won a Silver Award of Excellence for the 2021 Rector’s Concert, and a Bronze Award of Excellence for the 2022 Rector’s Concert. 

Lacea Loader and Martie Nortjé, Manager: Reputation, Brand and Marketing Management, won a Bronze Award of Excellence for the project ‘UFS – Our Story: The building and implementation of a brand narrative.’ Rounding up the UFS’ winning tally was Website Editor, Rulanzen Martin, who won a MACE Bronze Award of Excellence for the 2021 UFS Deaf Awareness Month (DAM) Campaign. The DAM campaign also received recognition during the 2021 IABC Silver Quill awards, where it won a Silver Quill Award of Excellence. 

Awards a perfect opportunity to benchmark 

“The awards give recognition to the communication efforts and endeavours undertaken by DCM as the strategic communication partner at the UFS; it also serves as a perfect opportunity to benchmark against peers and the industry. I am extremely proud of what the team has achieved,” says Loader.  “It is an honour when our projects receive awards, given the calibre of entries submitted for both the IABC and MACE awards programmes. The IABC awards programme is for all industries, while the MACE awards only recognise higher education institutions,” she says. 

For the 2022 MACE Excellence Awards, a total of 95 awards were awarded to 12 institutions from a total of 171 entries.

News Archive

State-of-the-art audio-visual studio up and running at UFS
2015-11-25

The state-of-the-art audio-visual studio that was unveiled in the beginning of this year reaped its first crop during a historic moment. On Wednesday 28 October 2015, the eight pilot students in the Postgraduate Programme in Film and Visual Media, which was launched at the beginning of this year, had their first big screen experience. Eight films were premiered in one night at the University of the Free State (UFS) Bloemfontein Campus.

An intimate movie theatre was brimming with friends and family of the students, their lecturers, and judges who doubled as moderators. This was no ordinary motion picture viewing. The apprentice filmmakers’ productions were undergoing formal external examination.

Judge by a legend

Katinka Heyns
critiqued the student’s final products. Heyns is a renowned filmmaker, actress, director, producer, and founder of the production company, Sonneblom Films. She has numerous awards to her name, including the Career Contribution and Innovation Award, Legendary Award for Woman in Film and Television, and Medal of Honour for Paljas, which were presented by the Absa Klein Karoo Nasionale Kunstefees (KKNK), International Crystal Award, and South African Academy for Science and Arts, respectively.

Johanet Kriel and Chris Vorster from the film school also assisted as moderators.



The cinema exam

Each student had 20 minutes to provide a synopsis for the viewers, and screen the movie. At the end, The Secret of the Golden Flower, written and directed by Rudiker Janse van Rensburg, and The Nexus Effect, written and directed by Gawie Myburgh were judged the best movies “Both films had had clear and creative story lines, a solid structure, and quality editing,” said Chris Vorster.

Despite technical teething problems, all the students showed a great deal of talent and passion for filmmaking. “Given the time constraints and technical challenges, I’m very relieved that we actually got films on screen. They all impressed me with their creativity. Mission accomplished,” added Vorster.

The films

• The Blood of Barbara (Yvonne Allwright)
• Diary of an Oreo (Nonsindiso Qwabe)
• GeFop! (Hendrik Cronje)
• The Nexus Effect (Gawie Myburgh)
• The Secret of the Golden Flower (Rudiker Janse van Rensburg)
• Well ain’t that a Coinkydink?! (Rethabile Radebe)
• What Lurks in the Dark…(Rese Moore)

(Photo caption: Front row from left: Nonsindiso Qwabe, Suné van Heerden, Theresa Moore, Gawie Myburgh. Middle row: Rudiker Janse van Rensburg, Hendrik Cronjé, Yvonne Allwright, and Rethabile Radebe. Back: lecturer: Chris Vorster.)

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