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UFS communication campaigns recognised by IABC and MACE

09 December 2022 | Story Rulanzen Martin | Photo Barend Nagel

Web read more — From the left: Rulanzen Martin, Lacea Loader, Dr Nitha Ramnath, and Martie Nortjé.

Another year, another round of national and international awards for the Department of Communication and Marketing’s (DCM) campaigns and projects. This year saw DCM pick up an International Association of Business Communicators (IABC) Africa Silver Quill Award of Excellence for Communication Research for Narrative Building Storytelling. This project and subsequent award were in partnership with Development Communication Solutions (DevCom), led by Lacea Loader, Director: Communication and Marketing.

During the 2022 annual Marketing, Advancement and Communication in Education (MACE) Excellence Awards, DCM won four excellence awards. Dr Nitha Ramnath, Deputy Director: Corporate Relations, won a Silver Award of Excellence for the 2021 Rector’s Concert, and a Bronze Award of Excellence for the 2022 Rector’s Concert.

Lacea Loader and Martie Nortjé, Manager: Reputation, Brand and Marketing Management, won a Bronze Award of Excellence for the project ‘UFS – Our Story: The building and implementation of a brand narrative.’ Rounding up the UFS’ winning tally was Website Editor, Rulanzen Martin, who won a MACE Bronze Award of Excellence for the 2021 UFS Deaf Awareness Month (DAM) Campaign. The DAM campaign also received recognition during the 2021 IABC Silver Quill awards, where it won a Silver Quill Award of Excellence.

Awards a perfect opportunity to benchmark

“The awards give recognition to the communication efforts and endeavours undertaken by DCM as the strategic communication partner at the UFS; it also serves as a perfect opportunity to benchmark against peers and the industry. I am extremely proud of what the team has achieved,” says Loader. “It is an honour when our projects receive awards, given the calibre of entries submitted for both the IABC and MACE awards programmes. The IABC awards programme is for all industries, while the MACE awards only recognise higher education institutions,” she says.

For the 2022 MACE Excellence Awards, a total of 95 awards were awarded to 12 institutions from a total of 171 entries.

News Archive

Student represents UFS and SA in world orchestra

2015-11-27

The A-list violist, Maja van Dyk

Among the 100 musicians from 74 countries who performed at the Carnegie Hall in New York as part of the International Youth Philharmonic Orchestra (YPHIL) tour was Maja van Dyk. The viola player was one of two South Africans, and the only University of the Free State (UFS) representative, in the main performance of the tour on 27 September 2015.

“The highlight of the tour was definitely the concert in Carnegie Hall,” said Maja.

The fourth-year BMus student at the UFS Odeion School of Music (OSM) was one of 900 musicians between 18 and 26 years of age who auditioned for the world orchestra. She reached a major milestone in her music career when she was selected as both our country and our university’s ambassador.

The YPHIL project is a hub for the most powerful young performers from all over the world who spotlight social issues affecting the global collective through music. This objective behind creating one symphonic voice is to unite and empower in an unconventional manner.

Over the years, Maja has gathered a wealth of experience by playing for the MIAGI Youth Orchestra, the South African National Youth Orchestra, the Free State Youth Orchestra, the OSM Camerata, and the Free State Symphony Orchestra, as well as the Bloemfontein and Stellenbosch City Orchestras.

As a member of the National Youth Orchestra, she was invited to tour the country with the world-class Zurich Chamber Orchestra and the Zürcher Kammerorchester in 2012 and 2013 respectively. Her recent international exposure cannot be separated from past stints on the world stage. “I participated in tours of The World Orchestra to Spain and Lebanon, prior to the YPhil tour to New York City this past September,” she said.

The award-winning Maja is currently playing as an ad hoc member for the Cape Town Philharmonic Orchestra. She moved to the Western Cape after she played in her last exam last week.

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