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09 December 2022 | Story Rulanzen Martin | Photo Barend Nagel
From the left: Rulanzen Martin, Lacea Loader, Dr Nitha Ramnath, and Martie Nortjé.

Another year, another round of national and international awards for the Department of Communication and Marketing’s (DCM) campaigns and projects. This year saw DCM pick up an International Association of Business Communicators (IABC) Africa Silver Quill Award of Excellence for Communication Research for Narrative Building Storytelling. This project and subsequent award were in partnership with Development Communication Solutions (DevCom), led by Lacea Loader, Director: Communication and Marketing. 

During the 2022 annual Marketing, Advancement and Communication in Education (MACE) Excellence Awards, DCM won four excellence awards. Dr Nitha Ramnath, Deputy Director: Corporate Relations, won a Silver Award of Excellence for the 2021 Rector’s Concert, and a Bronze Award of Excellence for the 2022 Rector’s Concert. 

Lacea Loader and Martie Nortjé, Manager: Reputation, Brand and Marketing Management, won a Bronze Award of Excellence for the project ‘UFS – Our Story: The building and implementation of a brand narrative.’ Rounding up the UFS’ winning tally was Website Editor, Rulanzen Martin, who won a MACE Bronze Award of Excellence for the 2021 UFS Deaf Awareness Month (DAM) Campaign. The DAM campaign also received recognition during the 2021 IABC Silver Quill awards, where it won a Silver Quill Award of Excellence. 

Awards a perfect opportunity to benchmark 

“The awards give recognition to the communication efforts and endeavours undertaken by DCM as the strategic communication partner at the UFS; it also serves as a perfect opportunity to benchmark against peers and the industry. I am extremely proud of what the team has achieved,” says Loader.  “It is an honour when our projects receive awards, given the calibre of entries submitted for both the IABC and MACE awards programmes. The IABC awards programme is for all industries, while the MACE awards only recognise higher education institutions,” she says. 

For the 2022 MACE Excellence Awards, a total of 95 awards were awarded to 12 institutions from a total of 171 entries.

News Archive

SRC raises over R1 million for UFS underprivileged students
2016-01-18

R1.2 million has been raised by the University of the Free State’s (UFS) Student Representative Council (SRC) under the Right to Learn (R2L) campaign banner.

The SRC launched the R2L campaign on 30 October 2015,following the first wave of the #FeesMustFall movement protests against a proposed increase in tuition fees. The campaign was initiated to ensure that academically-deserving underprivileged students do not have to bear the brunt of deregistration, food insecurity, and the lack of textbooks.

To date, the student leaders have taken it upon themselves to appeal to lecturers, businesses, the community, and students alike to support its campaign. Each SRC member pledged R500 from their own purses when the campaign was launched.

Looking back at the #FeesMustFall movement

To the #FeesMustFall movement, which had gained momentum and resulted in a shutdown of many campuses across the country, President Jacob Zuma responded with a statement announcing a 0 % increase.

At the launch of the campaign, Lindokuhle Ntuli, the UFS SRC President, made a commitment to source financial aid for needy students.

“Even though the president said no fees will increase this year, we are still faced with the same challenges. No students who qualify should be de-registered this year. It is up to us to raise funds for the poor students to ensure that they get their right to education.”

Forward to the future: #AccessMustRise

By 4 April 2016, the SRC’s goal is to accumulate financial relief worth R5 million to counter the growing financial aid demand.

Given that more South Africans are extending a helping hand, the SRC President is adamant about gathering the sponsorships in two months. “It is possible if we push to market the campaign to gather R4.8 million,” said Ntuli.

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