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09 December 2022 | Story Rulanzen Martin | Photo Barend Nagel
From the left: Rulanzen Martin, Lacea Loader, Dr Nitha Ramnath, and Martie Nortjé.

Another year, another round of national and international awards for the Department of Communication and Marketing’s (DCM) campaigns and projects. This year saw DCM pick up an International Association of Business Communicators (IABC) Africa Silver Quill Award of Excellence for Communication Research for Narrative Building Storytelling. This project and subsequent award were in partnership with Development Communication Solutions (DevCom), led by Lacea Loader, Director: Communication and Marketing. 

During the 2022 annual Marketing, Advancement and Communication in Education (MACE) Excellence Awards, DCM won four excellence awards. Dr Nitha Ramnath, Deputy Director: Corporate Relations, won a Silver Award of Excellence for the 2021 Rector’s Concert, and a Bronze Award of Excellence for the 2022 Rector’s Concert. 

Lacea Loader and Martie Nortjé, Manager: Reputation, Brand and Marketing Management, won a Bronze Award of Excellence for the project ‘UFS – Our Story: The building and implementation of a brand narrative.’ Rounding up the UFS’ winning tally was Website Editor, Rulanzen Martin, who won a MACE Bronze Award of Excellence for the 2021 UFS Deaf Awareness Month (DAM) Campaign. The DAM campaign also received recognition during the 2021 IABC Silver Quill awards, where it won a Silver Quill Award of Excellence. 

Awards a perfect opportunity to benchmark 

“The awards give recognition to the communication efforts and endeavours undertaken by DCM as the strategic communication partner at the UFS; it also serves as a perfect opportunity to benchmark against peers and the industry. I am extremely proud of what the team has achieved,” says Loader.  “It is an honour when our projects receive awards, given the calibre of entries submitted for both the IABC and MACE awards programmes. The IABC awards programme is for all industries, while the MACE awards only recognise higher education institutions,” she says. 

For the 2022 MACE Excellence Awards, a total of 95 awards were awarded to 12 institutions from a total of 171 entries.

News Archive

Fun in the sun at first-years swimming gala
2016-02-12

Description: Swimming Gala Tags: Swimming Gala

Residences of the University of the Free State showed off their colours and cheered their swimmers to victory at the first-year swimming gala on the Bloemfontein Campus.
Photo: Johan Roux

The first-year students’ swimming gala is always a much-anticipated event, especially after the participants have rubbed shoulders with residence competitors at the first-year athletics. This year’s gala, which took place on 5 February 2016 at the Lindsay Saker swimming pool on the Bloemfontein Campus, proved as exhilarating as always.

The body painting competition, held through the University of the Free State Student Representative Council (SRC) portfolio of Media & Marketing, and sponsored by ABSA, was re-introduced.

Colleges in colour

Before the swimming, spectators had the opportunity to look at the body painting creations presented by each college. Colleges chose one of ten themes randomly. Nonetheless, true artistry was on display. South College were awarded the body painting floating trophy.

When asked about this year's competition, SRC Media & Marketing, Peo Segano, had this to say: "I questioned the relevance of it, but I got the opinion of the residence committees and how they felt about it.
“The majority voted for it to be re-introduced, and ABSA was more than happy to sponsor the paints and some treats.”

Description: Swimming gala video photo Tags: Swimming gala

Video clip

Soon after that, it was down to the business. The swimming started, and each residence was cheering ecstatically for their fellow freshmen as everyone waited in anticipation to see who would be crowned the kings or queens of the water.

Kings and queens of the water

Although many had sung their voices away, they continued to show their spirit through dance and movement. Then, residences were ready to hear whether it had all paid off. Armentum showed consistent effort in this regard, thus ensuring them of the spirit trophy.

To close off the festivities, the final announcements were made. Sonnedou was crowned the female residence winners, while Abraham Fischer (Vishuis) received the title of best male residence.

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