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UFS communication campaigns recognised by IABC and MACE

09 December 2022 | Story Rulanzen Martin | Photo Barend Nagel

Web read more — From the left: Rulanzen Martin, Lacea Loader, Dr Nitha Ramnath, and Martie Nortjé.

Another year, another round of national and international awards for the Department of Communication and Marketing’s (DCM) campaigns and projects. This year saw DCM pick up an International Association of Business Communicators (IABC) Africa Silver Quill Award of Excellence for Communication Research for Narrative Building Storytelling. This project and subsequent award were in partnership with Development Communication Solutions (DevCom), led by Lacea Loader, Director: Communication and Marketing.

During the 2022 annual Marketing, Advancement and Communication in Education (MACE) Excellence Awards, DCM won four excellence awards. Dr Nitha Ramnath, Deputy Director: Corporate Relations, won a Silver Award of Excellence for the 2021 Rector’s Concert, and a Bronze Award of Excellence for the 2022 Rector’s Concert.

Lacea Loader and Martie Nortjé, Manager: Reputation, Brand and Marketing Management, won a Bronze Award of Excellence for the project ‘UFS – Our Story: The building and implementation of a brand narrative.’ Rounding up the UFS’ winning tally was Website Editor, Rulanzen Martin, who won a MACE Bronze Award of Excellence for the 2021 UFS Deaf Awareness Month (DAM) Campaign. The DAM campaign also received recognition during the 2021 IABC Silver Quill awards, where it won a Silver Quill Award of Excellence.

Awards a perfect opportunity to benchmark

“The awards give recognition to the communication efforts and endeavours undertaken by DCM as the strategic communication partner at the UFS; it also serves as a perfect opportunity to benchmark against peers and the industry. I am extremely proud of what the team has achieved,” says Loader. “It is an honour when our projects receive awards, given the calibre of entries submitted for both the IABC and MACE awards programmes. The IABC awards programme is for all industries, while the MACE awards only recognise higher education institutions,” she says.

For the 2022 MACE Excellence Awards, a total of 95 awards were awarded to 12 institutions from a total of 171 entries.

News Archive

Bloem Campus to host Color Run on 27 February 2016

2016-02-15

Two in millions: 2015 Color Runners doused and dressed in colours of the rainbow.
Photo: The Color Run photographer

Unleash your inner sparkle at The Color Run’s Varsity Tour. The University of the Free State is a proud host of the 2016 Bloemfontein edition. Be counted among the 5 million Color Runners worldwide who walk, skip, shimmy, or hop for five kilometres in the name of fun and charity.

The Color Run is the largest series of events in the world promoting healthiness and happiness. Arina Engelbrecht, Chief Officer at the Health and Wellness Centre, believes that “active people are happy people.” Consequently, she encourages students, staff members, and the community to join in the festivities.

Run to make a difference

Wearing white and being doused from head to toe in the colours of the rainbow while exercising is a very different way of extending a helping hand to those in need. For every ticket sold, R10 will be donated to the No Student Hungry campaign by The Color Run and Capitec Bank.

After running through four colour stations, a spectacular show awaits you at the finish line. The Finish Festival is a combination of colour throws, rainbows, glitter, music, and dancing.

The Color Run takes place on:

Date: 27 February 2016
Time: 16:00
Place: Cricket Grounds, Bloemfontein Campus.

Tickets are available online: www.thecolorrun.co.za at R250 for the public, R190 for students, including a goodie bag, or R90 without a goodie bag. Children under 10 years of age enter free. You will receive a R200 coupon to spend on The Color Run goodies or any product of your choice. Goodie bags may be collected at the Cricket Grounds from 25 February 2016.

For more information, contact hello@thecolorrun.co.za.

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