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UFS communication campaigns recognised by IABC and MACE

09 December 2022 | Story Rulanzen Martin | Photo Barend Nagel

Web read more — From the left: Rulanzen Martin, Lacea Loader, Dr Nitha Ramnath, and Martie Nortjé.

Another year, another round of national and international awards for the Department of Communication and Marketing’s (DCM) campaigns and projects. This year saw DCM pick up an International Association of Business Communicators (IABC) Africa Silver Quill Award of Excellence for Communication Research for Narrative Building Storytelling. This project and subsequent award were in partnership with Development Communication Solutions (DevCom), led by Lacea Loader, Director: Communication and Marketing.

During the 2022 annual Marketing, Advancement and Communication in Education (MACE) Excellence Awards, DCM won four excellence awards. Dr Nitha Ramnath, Deputy Director: Corporate Relations, won a Silver Award of Excellence for the 2021 Rector’s Concert, and a Bronze Award of Excellence for the 2022 Rector’s Concert.

Lacea Loader and Martie Nortjé, Manager: Reputation, Brand and Marketing Management, won a Bronze Award of Excellence for the project ‘UFS – Our Story: The building and implementation of a brand narrative.’ Rounding up the UFS’ winning tally was Website Editor, Rulanzen Martin, who won a MACE Bronze Award of Excellence for the 2021 UFS Deaf Awareness Month (DAM) Campaign. The DAM campaign also received recognition during the 2021 IABC Silver Quill awards, where it won a Silver Quill Award of Excellence.

Awards a perfect opportunity to benchmark

“The awards give recognition to the communication efforts and endeavours undertaken by DCM as the strategic communication partner at the UFS; it also serves as a perfect opportunity to benchmark against peers and the industry. I am extremely proud of what the team has achieved,” says Loader. “It is an honour when our projects receive awards, given the calibre of entries submitted for both the IABC and MACE awards programmes. The IABC awards programme is for all industries, while the MACE awards only recognise higher education institutions,” she says.

For the 2022 MACE Excellence Awards, a total of 95 awards were awarded to 12 institutions from a total of 171 entries.

News Archive

Student Bursary Fund Campaign launched: #FundAFuture and make a difference

2016-04-25

“The single most important investment any country can make is in its people.” – National Development Plan 2030

Video
Student Bursary Fund Campaign booklet (pdf)
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South Africa’s National Development Plan states that universities play a key role in developing our nation. The cost of higher education, though, hinders most of our youth from transcending their circumstances.

In order to help increase the amount of lives transformed through higher education, the University of the Free State (UFS) launched the nation-wide Student Bursary Fund Campaign on Thursday 3 March 2016 in Cape Town.

“I believe the best way to break the cycle of poverty in South African families is to ensure that talented first-generation students gain access to high-quality university degree training,” says Prof Jonathan Jansen, Vice-Chancellor and Rector of the UFS.

Student Bursary Fund Campaign
The campaign aims to raise R100 m to fund talented, deserving students who do not have the financial means to obtain a university degree.

“Championing the Student Bursary Fund Campaign,” Prof Jansen says,“is not only a professional quest, but a deeply personal one for me. The university and I cannot do this alone, though. We need your support and generosity to change the landscape of our youth’s future.”

Your support is crucial
Can your contribution make a difference in a country – a world – filled with need? The answer resonates in the life of each student that has obtained a degree by means of funding.

The impact of your financial support reaches far beyond its monetary value. It pulls families from poverty. It sends forth experts and visionaries into the world. It sets in motion a culture of giving.

It irrevocably changes the futures of individuals, of communities, and ultimately of our country.

Contributions
Each contribution will bring us closer to our goal of R100 m.
Contributions can be deposited into the following account:
ABSA
Account number: 157 085 0721
Branch code: 632 005
Branch name: Business Bank - Bloemfontein
Swift code: ABSAZAJJ

For enquiries or further information:
T: +27(0)51 401 3966 | E: FundAFuture@ufs.ac.za | www.ufs.ac.za

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