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UFS communication campaigns recognised by IABC and MACE

09 December 2022 | Story Rulanzen Martin | Photo Barend Nagel

Web read more — From the left: Rulanzen Martin, Lacea Loader, Dr Nitha Ramnath, and Martie Nortjé.

Another year, another round of national and international awards for the Department of Communication and Marketing’s (DCM) campaigns and projects. This year saw DCM pick up an International Association of Business Communicators (IABC) Africa Silver Quill Award of Excellence for Communication Research for Narrative Building Storytelling. This project and subsequent award were in partnership with Development Communication Solutions (DevCom), led by Lacea Loader, Director: Communication and Marketing.

During the 2022 annual Marketing, Advancement and Communication in Education (MACE) Excellence Awards, DCM won four excellence awards. Dr Nitha Ramnath, Deputy Director: Corporate Relations, won a Silver Award of Excellence for the 2021 Rector’s Concert, and a Bronze Award of Excellence for the 2022 Rector’s Concert.

Lacea Loader and Martie Nortjé, Manager: Reputation, Brand and Marketing Management, won a Bronze Award of Excellence for the project ‘UFS – Our Story: The building and implementation of a brand narrative.’ Rounding up the UFS’ winning tally was Website Editor, Rulanzen Martin, who won a MACE Bronze Award of Excellence for the 2021 UFS Deaf Awareness Month (DAM) Campaign. The DAM campaign also received recognition during the 2021 IABC Silver Quill awards, where it won a Silver Quill Award of Excellence.

Awards a perfect opportunity to benchmark

“The awards give recognition to the communication efforts and endeavours undertaken by DCM as the strategic communication partner at the UFS; it also serves as a perfect opportunity to benchmark against peers and the industry. I am extremely proud of what the team has achieved,” says Loader. “It is an honour when our projects receive awards, given the calibre of entries submitted for both the IABC and MACE awards programmes. The IABC awards programme is for all industries, while the MACE awards only recognise higher education institutions,” she says.

For the 2022 MACE Excellence Awards, a total of 95 awards were awarded to 12 institutions from a total of 171 entries.

News Archive

Wayde Van Niekerk makes sprinting history

2016-03-13

He is the world champion in the 400 m, the South African Sports Star for 2015, and now Kovsie student Wayde van Niekerk has achieved something nobody else has done before.

On 12 March 2016, Van Niekerk became the first athlete in history to run the 100 m under 10 seconds, the 200 m under 20 seconds, and the 400 m under 44 seconds. Van Niekerk achieved this feat, which was confirmed by the IAAF, when he ran a personal best in the 100 m at the Free State Championships in his hometown of Bloemfontein.

His time of 9.98 seconds in the 100 m improved his previous best by 0.47 seconds. Van Niekerk ran his previous best back in 2011 and didn’t compete much in this event during the last couple of years.

“We, as the UFS leadership, are enormously proud of this historic achievement of Wayde, who embodies our values of academic commitment and human decency in every way,” said Prof Jonathan Jansen, Vice-Chancellor and Rector of the University of the Free State (UFS).

He was congratulated by many people on social media over the weekend. AB de Villiers, the Proteas' test and one-day cricket captain, was one of a few well-known people who congratulated Van Niekerk on Twitter.
“@WaydeDreamer don’t know the man, but WOW. Take a bow,” De Villiers tweeted.

A humble Van Niekerk thanked De Villiers and wished him good luck for the upcoming T20 World Cup in India.

The 23-year old Van Niekerk said on his Instagram account that it was a childhood dream to run a sub 10, and expressed his thanks to his supporters.

On 11 March 2016, Van Niekerk won the 200 m at the Free State Championships in 20.97 seconds. His best in this event is 19.94 seconds.

More articles:

Van Niekerk makes sprinting history in Bloemfontein (IAAF)

UFS community proud of Wayde’s hat trick of awards

Wayde nominated with SA’s best

Wayde one of the Adidas faces for Rio 2016

NBC tells Wayde’s story

Wayde, Karla crowned as KovsieSport’s best

UFS congratulates Wayde van Niekerk and other students for their national and international

Kovsies Wayde van Niekerk wins gold at the IAAF World Championship

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