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UFS communication campaigns recognised by IABC and MACE

09 December 2022 | Story Rulanzen Martin | Photo Barend Nagel

Web read more — From the left: Rulanzen Martin, Lacea Loader, Dr Nitha Ramnath, and Martie Nortjé.

Another year, another round of national and international awards for the Department of Communication and Marketing’s (DCM) campaigns and projects. This year saw DCM pick up an International Association of Business Communicators (IABC) Africa Silver Quill Award of Excellence for Communication Research for Narrative Building Storytelling. This project and subsequent award were in partnership with Development Communication Solutions (DevCom), led by Lacea Loader, Director: Communication and Marketing.

During the 2022 annual Marketing, Advancement and Communication in Education (MACE) Excellence Awards, DCM won four excellence awards. Dr Nitha Ramnath, Deputy Director: Corporate Relations, won a Silver Award of Excellence for the 2021 Rector’s Concert, and a Bronze Award of Excellence for the 2022 Rector’s Concert.

Lacea Loader and Martie Nortjé, Manager: Reputation, Brand and Marketing Management, won a Bronze Award of Excellence for the project ‘UFS – Our Story: The building and implementation of a brand narrative.’ Rounding up the UFS’ winning tally was Website Editor, Rulanzen Martin, who won a MACE Bronze Award of Excellence for the 2021 UFS Deaf Awareness Month (DAM) Campaign. The DAM campaign also received recognition during the 2021 IABC Silver Quill awards, where it won a Silver Quill Award of Excellence.

Awards a perfect opportunity to benchmark

“The awards give recognition to the communication efforts and endeavours undertaken by DCM as the strategic communication partner at the UFS; it also serves as a perfect opportunity to benchmark against peers and the industry. I am extremely proud of what the team has achieved,” says Loader. “It is an honour when our projects receive awards, given the calibre of entries submitted for both the IABC and MACE awards programmes. The IABC awards programme is for all industries, while the MACE awards only recognise higher education institutions,” she says.

For the 2022 MACE Excellence Awards, a total of 95 awards were awarded to 12 institutions from a total of 171 entries.

News Archive

Department of Oncology provides hyperbaric chamber to cancer patients – a first in the Free State

2016-03-21

From the left: De Villiers Brink, Gys Botes (both of the Par3 Golfday group that donated towards the hyperbaric chamber), Dr Alicia Sheriff (Head of the UFS Department of Oncology) and Prof Gert van Zyl (Dean of the UFS Faculty of Health Sciences).

Thanks to the Department of Oncology at the University of the Free State (UFS), cancer patients now have access to a hyperbaric chamber – a medical treatment that enhances the body’s healing process through the inhalation of oxygen.

In order to realise this tremendous addition to the treatment of cancer patients, the Department of Oncology established collaboration between the UFS School of Medicine, the Free State Department of Health, and a group of private donors. Currently the only one in the Free State, the hyperbaric chamber has been installed at the Oncology ward at National Hospital in Bloemfontein and will benefit not only patients from the Free State, but also the North West province and the Northern Cape.

While lying down in the chamber, the patient’s body absorbs more oxygen as a result of the high levels of air pressure. This process stimulates the healing of cancer wounds and various other injuries, including sports injuries.

Dr Alicia Sherriff, Head of the Department of Oncology (UFS), says her team is passionate about enhancing the quality of their patients’ lives, even when facing difficult circumstances. “I believe that the hyperbaric chamber is just one way of achieving this, since it helps decrease the harm done by certain medical conditions on the human body,” Dr Sherriff says.

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