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09 December 2022 | Story Rulanzen Martin | Photo Barend Nagel
From the left: Rulanzen Martin, Lacea Loader, Dr Nitha Ramnath, and Martie Nortjé.

Another year, another round of national and international awards for the Department of Communication and Marketing’s (DCM) campaigns and projects. This year saw DCM pick up an International Association of Business Communicators (IABC) Africa Silver Quill Award of Excellence for Communication Research for Narrative Building Storytelling. This project and subsequent award were in partnership with Development Communication Solutions (DevCom), led by Lacea Loader, Director: Communication and Marketing. 

During the 2022 annual Marketing, Advancement and Communication in Education (MACE) Excellence Awards, DCM won four excellence awards. Dr Nitha Ramnath, Deputy Director: Corporate Relations, won a Silver Award of Excellence for the 2021 Rector’s Concert, and a Bronze Award of Excellence for the 2022 Rector’s Concert. 

Lacea Loader and Martie Nortjé, Manager: Reputation, Brand and Marketing Management, won a Bronze Award of Excellence for the project ‘UFS – Our Story: The building and implementation of a brand narrative.’ Rounding up the UFS’ winning tally was Website Editor, Rulanzen Martin, who won a MACE Bronze Award of Excellence for the 2021 UFS Deaf Awareness Month (DAM) Campaign. The DAM campaign also received recognition during the 2021 IABC Silver Quill awards, where it won a Silver Quill Award of Excellence. 

Awards a perfect opportunity to benchmark 

“The awards give recognition to the communication efforts and endeavours undertaken by DCM as the strategic communication partner at the UFS; it also serves as a perfect opportunity to benchmark against peers and the industry. I am extremely proud of what the team has achieved,” says Loader.  “It is an honour when our projects receive awards, given the calibre of entries submitted for both the IABC and MACE awards programmes. The IABC awards programme is for all industries, while the MACE awards only recognise higher education institutions,” she says. 

For the 2022 MACE Excellence Awards, a total of 95 awards were awarded to 12 institutions from a total of 171 entries.

News Archive

School of Medicine White Coat ceremony embraces first-years into the fold
2016-03-17

Description: School of Medicine White Coat ceremony  Tags: School of Medicine White Coat ceremony

From the left are first-year UFS medical students Liandri Van Zyl, Lane Halberg, Wisani Baloyi, and Neve Steenbeek at the annual White Coat ceremony, wearing their white coats for the first time.

“Life isn’t about yourself. It’s about what you can pour into the lives of others.” The first-year medical students will not soon forget Dr Lynette van der Merwe’s words during their recent White Coat ceremony. Dr Van der Merwe is the Programme Director of the MBChB undergraduate program at the University of the Free State (UFS) School of Medicine.

The annual White Coat ceremony is a tradition at the school to welcome first-year students to the world of medicine. As an official initiation into this new world, students are allowed to put on their white coats for the first time. During the ceremony, representatives from the Medical Students Association contributed to the significance of the event by reading a declaration of intent regarding professional behaviour for all medical students.

Dr Wayne Marais, Head of the UFS Department of Ophthalmology, was the guest speaker, sharing his vivid memories of being the first black student to study Medicine at the UFS in 1987. Prof Marais encouraged students to embrace their failures and successes, and to ultimately stay true to themselves – both personally and professionally.

Second-year medical students were at hand to offer advice and support. In addition to offering encouragement, they also assured the newcomers that there is a life outside of their books as well.

The entire ceremony not only served to welcome the first-years into the fold, but also unite them in a common purpose towards helping others in future.

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