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UFS communication campaigns recognised by IABC and MACE

09 December 2022 | Story Rulanzen Martin | Photo Barend Nagel

Web read more — From the left: Rulanzen Martin, Lacea Loader, Dr Nitha Ramnath, and Martie Nortjé.

Another year, another round of national and international awards for the Department of Communication and Marketing’s (DCM) campaigns and projects. This year saw DCM pick up an International Association of Business Communicators (IABC) Africa Silver Quill Award of Excellence for Communication Research for Narrative Building Storytelling. This project and subsequent award were in partnership with Development Communication Solutions (DevCom), led by Lacea Loader, Director: Communication and Marketing.

During the 2022 annual Marketing, Advancement and Communication in Education (MACE) Excellence Awards, DCM won four excellence awards. Dr Nitha Ramnath, Deputy Director: Corporate Relations, won a Silver Award of Excellence for the 2021 Rector’s Concert, and a Bronze Award of Excellence for the 2022 Rector’s Concert.

Lacea Loader and Martie Nortjé, Manager: Reputation, Brand and Marketing Management, won a Bronze Award of Excellence for the project ‘UFS – Our Story: The building and implementation of a brand narrative.’ Rounding up the UFS’ winning tally was Website Editor, Rulanzen Martin, who won a MACE Bronze Award of Excellence for the 2021 UFS Deaf Awareness Month (DAM) Campaign. The DAM campaign also received recognition during the 2021 IABC Silver Quill awards, where it won a Silver Quill Award of Excellence.

Awards a perfect opportunity to benchmark

“The awards give recognition to the communication efforts and endeavours undertaken by DCM as the strategic communication partner at the UFS; it also serves as a perfect opportunity to benchmark against peers and the industry. I am extremely proud of what the team has achieved,” says Loader. “It is an honour when our projects receive awards, given the calibre of entries submitted for both the IABC and MACE awards programmes. The IABC awards programme is for all industries, while the MACE awards only recognise higher education institutions,” she says.

For the 2022 MACE Excellence Awards, a total of 95 awards were awarded to 12 institutions from a total of 171 entries.

News Archive

Department of Anaesthesiology integral to success of annual congress of South African Society of Anaesthesiologists

2016-03-18

The honour of hosting the annual congress of South African Society of Anaesthesiologists (SASA) fell to the Free State branch this year. Integral to organising the event –and even more so, successfully convening more than 550 delegates from across the country – was the University of the Free Sate (UFS) Department of Anaesthesiology.

Perioperative medicine

The main theme of the congress that took place from 26 February–1 March 2016 focused on perioperative medicine. This relates to medical practice before, during, and after surgery, that enhances the hospital experience for patients. This includes making their stay as short and pleasant as possible. Anaesthesiologists are perioperative physicians who are well positioned to play a major role in this process.

International specialists

Prof Henrik Kehlet was the official SASA Guest for 2016 and keynote speaker of the congress. He is currently a professor of perioperative therapy at Rigshospitalet in Copenhagen, Denmark. Prof Kehlet has received honorary recognition from various colleges and associations in America and the United Kingdom. He has published over 1000 scientific articles, and is known as the worldwide expert on fast-track surgery, with the aim of achieving fast and pain-free operations.

Workshops on various aspects of perioperative care were presented during the congress with 41 companies exhibiting medical equipment and medicines related to anaesthesia. With 14 international and 69 national speakers, the event brought together some of the top specialists in the world.

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