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UFS communication campaigns recognised by IABC and MACE

09 December 2022 | Story Rulanzen Martin | Photo Barend Nagel

Web read more — From the left: Rulanzen Martin, Lacea Loader, Dr Nitha Ramnath, and Martie Nortjé.

Another year, another round of national and international awards for the Department of Communication and Marketing’s (DCM) campaigns and projects. This year saw DCM pick up an International Association of Business Communicators (IABC) Africa Silver Quill Award of Excellence for Communication Research for Narrative Building Storytelling. This project and subsequent award were in partnership with Development Communication Solutions (DevCom), led by Lacea Loader, Director: Communication and Marketing.

During the 2022 annual Marketing, Advancement and Communication in Education (MACE) Excellence Awards, DCM won four excellence awards. Dr Nitha Ramnath, Deputy Director: Corporate Relations, won a Silver Award of Excellence for the 2021 Rector’s Concert, and a Bronze Award of Excellence for the 2022 Rector’s Concert.

Lacea Loader and Martie Nortjé, Manager: Reputation, Brand and Marketing Management, won a Bronze Award of Excellence for the project ‘UFS – Our Story: The building and implementation of a brand narrative.’ Rounding up the UFS’ winning tally was Website Editor, Rulanzen Martin, who won a MACE Bronze Award of Excellence for the 2021 UFS Deaf Awareness Month (DAM) Campaign. The DAM campaign also received recognition during the 2021 IABC Silver Quill awards, where it won a Silver Quill Award of Excellence.

Awards a perfect opportunity to benchmark

“The awards give recognition to the communication efforts and endeavours undertaken by DCM as the strategic communication partner at the UFS; it also serves as a perfect opportunity to benchmark against peers and the industry. I am extremely proud of what the team has achieved,” says Loader. “It is an honour when our projects receive awards, given the calibre of entries submitted for both the IABC and MACE awards programmes. The IABC awards programme is for all industries, while the MACE awards only recognise higher education institutions,” she says.

For the 2022 MACE Excellence Awards, a total of 95 awards were awarded to 12 institutions from a total of 171 entries.

News Archive

Elizabeth Molapo crowned Miss South 2016 First Princess

2016-03-22

From the left are Anri Powell (Elizabeth Molapo’s mentor), Miss South Africa 2016 First Princess, Elizabeth Molapo, and designer/Miss SA judge Casper Bosman at Carnival City after the crowning.

“I remember feeling very happy and humbled,” said Elizabeth Molapo, Miss South Africa 2016 First Princess, about the moment she was crowned on Saturday 19 March 2016 at Carnival City, Johannesburg.

Molapo has been overwhelmed by the support she received since making the Top 12 last year. “It’s one thing to enter Miss South Africa and believe in yourself but it’s another to know that the judges, South Arica, and all the stakeholders believe in you.”

The Kovsie community is absolutely thrilled and delighted by the achievements of the former University of the Free State (UFS) BCom Economics student. "Elizabeth's talent, commitment, and grace are known to us and it is not surprising that she has fared so well in this national competition,” said Prof Jonathan Jansen, Vice-Chancellor and Rector of the UFS.

“Coming in the wake of the achievements of medical student, Rolene Strauss (Miss South Africa 2014 and Miss World 2014), Elizabeth has proven once again that the UFS is a place where beauty and talent are deployed in the service of humanity,” Prof Jansen added.

Molapo congratulated the winner of Miss SA 2016, Ntandoyenkosi Kunene. “I believe in Ntando, she’s such a beautiful and amazing woman and I believe she will carry that crown with the utmost honour and respect.”

The road ahead for Molapo holds a possible move to Johannesburg for a job offer by Cell C. She also plans to enrol for an honours degree in either Economics or Marketing, and hopes to represent South Africa at the Miss Universe contest.

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