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UFS communication campaigns recognised by IABC and MACE

09 December 2022 | Story Rulanzen Martin | Photo Barend Nagel

Web read more — From the left: Rulanzen Martin, Lacea Loader, Dr Nitha Ramnath, and Martie Nortjé.

Another year, another round of national and international awards for the Department of Communication and Marketing’s (DCM) campaigns and projects. This year saw DCM pick up an International Association of Business Communicators (IABC) Africa Silver Quill Award of Excellence for Communication Research for Narrative Building Storytelling. This project and subsequent award were in partnership with Development Communication Solutions (DevCom), led by Lacea Loader, Director: Communication and Marketing.

During the 2022 annual Marketing, Advancement and Communication in Education (MACE) Excellence Awards, DCM won four excellence awards. Dr Nitha Ramnath, Deputy Director: Corporate Relations, won a Silver Award of Excellence for the 2021 Rector’s Concert, and a Bronze Award of Excellence for the 2022 Rector’s Concert.

Lacea Loader and Martie Nortjé, Manager: Reputation, Brand and Marketing Management, won a Bronze Award of Excellence for the project ‘UFS – Our Story: The building and implementation of a brand narrative.’ Rounding up the UFS’ winning tally was Website Editor, Rulanzen Martin, who won a MACE Bronze Award of Excellence for the 2021 UFS Deaf Awareness Month (DAM) Campaign. The DAM campaign also received recognition during the 2021 IABC Silver Quill awards, where it won a Silver Quill Award of Excellence.

Awards a perfect opportunity to benchmark

“The awards give recognition to the communication efforts and endeavours undertaken by DCM as the strategic communication partner at the UFS; it also serves as a perfect opportunity to benchmark against peers and the industry. I am extremely proud of what the team has achieved,” says Loader. “It is an honour when our projects receive awards, given the calibre of entries submitted for both the IABC and MACE awards programmes. The IABC awards programme is for all industries, while the MACE awards only recognise higher education institutions,” she says.

For the 2022 MACE Excellence Awards, a total of 95 awards were awarded to 12 institutions from a total of 171 entries.

News Archive

Vishuis’s fourth Varsity Cup victory about more than rugby

2016-04-15

Description: Vishuis Tags: Vishuis

House Abraham Fischer, a residence from the University of the Free State, is the most successful team in the history of the Varsity Cup. Vishuis beat Patria (Pukke) in the 2016 final of the tournament.
Photo: SASPA

For Vishuis, it is about more than just rugby.

This is what Henco Posthumus, captain of House Abraham Fischer’s rugby team, had to say after his team was crowned the national Varsity Cup champions for an incredible fourth time. According to the flyhalf, the title of the leading residence team in the country is “special for the guys”.

Vishuis is the most successful residence team in the history of the tournament. Apart from their four titles, they have played in a total of five Varsity Cup finals.

On 11 April 2016, the residence from the University of the Free State (UFS) launched a great comeback in Stellenbosch to beat Patria (Pukke) by 37-29. This victory ensured that Vishuis was unbeaten in 2016.

Great fighting spirit

The Kovsies started off well against Patria, but were behind 16-29 shortly after break, and had to “delve deep”, according to Posthumus. “To be behind in this way is not what one would prefer. For some reason, we have been in similar situations before, and we know how to make a comeback,” he said.

“We looked one another in the eye and decided that we are not going to lose again in the final.” In last year’s final in Bloemfontein, when Posthumus played at fullback, Vishuis got stuck against Mopanie (Tuks) at the end of the match, and they wanted to prevent this from happening again.

Heymans a hero

According to the Vishuis captain, one of his team’s assistant coaches, Franco (Vaatjie) van der Merwe, spoke harshly to the players when they were behind. The victory was clinched in the dying moments, with the second try of scrumhalf, Ruben Heymans, when the score was 29 points each. Heymans was a star, and the well-deserved Man of the Match.

Posthumus said it is a great privilege to carry the title of Varsity Cup champions. His team has worked hard to reach the top.

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