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09 December 2022 | Story Rulanzen Martin | Photo Barend Nagel
From the left: Rulanzen Martin, Lacea Loader, Dr Nitha Ramnath, and Martie Nortjé.

Another year, another round of national and international awards for the Department of Communication and Marketing’s (DCM) campaigns and projects. This year saw DCM pick up an International Association of Business Communicators (IABC) Africa Silver Quill Award of Excellence for Communication Research for Narrative Building Storytelling. This project and subsequent award were in partnership with Development Communication Solutions (DevCom), led by Lacea Loader, Director: Communication and Marketing. 

During the 2022 annual Marketing, Advancement and Communication in Education (MACE) Excellence Awards, DCM won four excellence awards. Dr Nitha Ramnath, Deputy Director: Corporate Relations, won a Silver Award of Excellence for the 2021 Rector’s Concert, and a Bronze Award of Excellence for the 2022 Rector’s Concert. 

Lacea Loader and Martie Nortjé, Manager: Reputation, Brand and Marketing Management, won a Bronze Award of Excellence for the project ‘UFS – Our Story: The building and implementation of a brand narrative.’ Rounding up the UFS’ winning tally was Website Editor, Rulanzen Martin, who won a MACE Bronze Award of Excellence for the 2021 UFS Deaf Awareness Month (DAM) Campaign. The DAM campaign also received recognition during the 2021 IABC Silver Quill awards, where it won a Silver Quill Award of Excellence. 

Awards a perfect opportunity to benchmark 

“The awards give recognition to the communication efforts and endeavours undertaken by DCM as the strategic communication partner at the UFS; it also serves as a perfect opportunity to benchmark against peers and the industry. I am extremely proud of what the team has achieved,” says Loader.  “It is an honour when our projects receive awards, given the calibre of entries submitted for both the IABC and MACE awards programmes. The IABC awards programme is for all industries, while the MACE awards only recognise higher education institutions,” she says. 

For the 2022 MACE Excellence Awards, a total of 95 awards were awarded to 12 institutions from a total of 171 entries.

News Archive

Council approves Transformation roadmap
2007-06-08

The Council of the University of the Free State (UFS) today (Friday 8 June 2007) approved a comprehensive Transformation Plan in an effort to deepen and accelerate transformation at the UFS.

According to the Rector and Vice-Chancellor of the UFS, Prof. Frederick Fourie, transformation projects will be undertaken in key areas of university life, such as:

  • the institutional culture of the UFS;
  • the core academic business of the university ;
  • governance and management of the institution;
  • as well as a specific focus on employment equity.

Prof. Fourie said the UFS now has a very comprehensive transformation roadmap of what must be done, when it must be done and who is responsible for implementation.

“In other words, we have a do-able plan of action”, said Prof. Fourie. He said the plan is based on the belief that the UFS should treasure diversity as a source of strength and quality.

The plan is an outcome of several consultative processes, including the work of a Transformation Plan Task Team that was specifically established to do the initial thinking and liaison with stakeholders to map out critical transformation issues.
He said the overarching objective of the plan is to establish the UFS as an excellent, non-racial, non-sexist, multicultural and multilingual university, where all staff and students can experience a sense of belonging.

Prof. Fourie said one of the top priority projects of the plan has already been achieved, namely the approval by the UFS Council of new policy guidelines to increase diversity in student residences.

The new policy guidelines were approved by the Council today (Friday 8 June 2007) and are grounded in an educational approach that is grounded in the benefits of learning and living in a diverse environment.

Other projects outlined in the Transformation Plan include among others:

  • ongoing diversity sensitisation for staff and students
  • an investigation into the possibility of a diversity module for first year students
  • a project to establish the key elements of and ways of cultivating a sense of belonging among staff and students.

In the academic terrain the plan seeks to heighten the responsiveness of the UFS as a research institution specifically with regard to the New Partnership for Africa’s Development (NEPAD), the Millennium Development Goals of the United Nations as well as the Accelerated and Shared Growth Initiative for South Africa (ASGISA), and the HIV/AIDS pandemic among others. The inclusion of indigenous knowledge systems in curricula as far as is possible will also be investigated.

Media release
Issued by: Lacea Loader
Assistant Director: Media Liaison
Tel: 051 401 2584
Cell: 083 645 2454
E-mail: loaderl.stg@ufs.ac.za
8 June 2007
 

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