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UFS communication campaigns recognised by IABC and MACE

09 December 2022 | Story Rulanzen Martin | Photo Barend Nagel

Web read more — From the left: Rulanzen Martin, Lacea Loader, Dr Nitha Ramnath, and Martie Nortjé.

Another year, another round of national and international awards for the Department of Communication and Marketing’s (DCM) campaigns and projects. This year saw DCM pick up an International Association of Business Communicators (IABC) Africa Silver Quill Award of Excellence for Communication Research for Narrative Building Storytelling. This project and subsequent award were in partnership with Development Communication Solutions (DevCom), led by Lacea Loader, Director: Communication and Marketing.

During the 2022 annual Marketing, Advancement and Communication in Education (MACE) Excellence Awards, DCM won four excellence awards. Dr Nitha Ramnath, Deputy Director: Corporate Relations, won a Silver Award of Excellence for the 2021 Rector’s Concert, and a Bronze Award of Excellence for the 2022 Rector’s Concert.

Lacea Loader and Martie Nortjé, Manager: Reputation, Brand and Marketing Management, won a Bronze Award of Excellence for the project ‘UFS – Our Story: The building and implementation of a brand narrative.’ Rounding up the UFS’ winning tally was Website Editor, Rulanzen Martin, who won a MACE Bronze Award of Excellence for the 2021 UFS Deaf Awareness Month (DAM) Campaign. The DAM campaign also received recognition during the 2021 IABC Silver Quill awards, where it won a Silver Quill Award of Excellence.

Awards a perfect opportunity to benchmark

“The awards give recognition to the communication efforts and endeavours undertaken by DCM as the strategic communication partner at the UFS; it also serves as a perfect opportunity to benchmark against peers and the industry. I am extremely proud of what the team has achieved,” says Loader. “It is an honour when our projects receive awards, given the calibre of entries submitted for both the IABC and MACE awards programmes. The IABC awards programme is for all industries, while the MACE awards only recognise higher education institutions,” she says.

For the 2022 MACE Excellence Awards, a total of 95 awards were awarded to 12 institutions from a total of 171 entries.

News Archive

Delegation from a medical institute in China visits the UFS

2007-09-12

A senior delegation from Changchun Advanced Medical Institute (CAMI) in China recently visited the University of the Free State (UFS) to explore possibilities of cooperation, especially in nursing science. Areas of focus will include staff and student exchange, semester abroad programmes, collaborative research projects and capacity building initiatives in English proficiency and various other courses. The possibility for students from CAMI to pursue a post-basic bachelor’s degree programme at the UFS School of Nursing will also be explored. This will be one of the first formal agreements between the UFS and an institution in China. The agreement will be formalised during a reciprocal visit led by Prof. Letticia Moja (Dean: Faculty of Health Sciences at the UFS) to Changchun during September. Pictured here are, from the left: Dr Yuan Zhao Xin (International Communication, CAMI), Prof. Anita van der Merwe (Head of the UFS School of Nursing), Prof. Gert van Zyl (Head of the UFS School of Medicine), Prof. Dr Xin Li (Chief Secretary, CAMI), Dr Santie van Vuuren (Head of the School for Allied Health Professions at the UFS), Prof. Moja and Dr Aldo Stroebel (Head of Internationalisation at the UFS).
Photo: Supplied

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