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UFS communication campaigns recognised by IABC and MACE

09 December 2022 | Story Rulanzen Martin | Photo Barend Nagel

Web read more — From the left: Rulanzen Martin, Lacea Loader, Dr Nitha Ramnath, and Martie Nortjé.

Another year, another round of national and international awards for the Department of Communication and Marketing’s (DCM) campaigns and projects. This year saw DCM pick up an International Association of Business Communicators (IABC) Africa Silver Quill Award of Excellence for Communication Research for Narrative Building Storytelling. This project and subsequent award were in partnership with Development Communication Solutions (DevCom), led by Lacea Loader, Director: Communication and Marketing.

During the 2022 annual Marketing, Advancement and Communication in Education (MACE) Excellence Awards, DCM won four excellence awards. Dr Nitha Ramnath, Deputy Director: Corporate Relations, won a Silver Award of Excellence for the 2021 Rector’s Concert, and a Bronze Award of Excellence for the 2022 Rector’s Concert.

Lacea Loader and Martie Nortjé, Manager: Reputation, Brand and Marketing Management, won a Bronze Award of Excellence for the project ‘UFS – Our Story: The building and implementation of a brand narrative.’ Rounding up the UFS’ winning tally was Website Editor, Rulanzen Martin, who won a MACE Bronze Award of Excellence for the 2021 UFS Deaf Awareness Month (DAM) Campaign. The DAM campaign also received recognition during the 2021 IABC Silver Quill awards, where it won a Silver Quill Award of Excellence.

Awards a perfect opportunity to benchmark

“The awards give recognition to the communication efforts and endeavours undertaken by DCM as the strategic communication partner at the UFS; it also serves as a perfect opportunity to benchmark against peers and the industry. I am extremely proud of what the team has achieved,” says Loader. “It is an honour when our projects receive awards, given the calibre of entries submitted for both the IABC and MACE awards programmes. The IABC awards programme is for all industries, while the MACE awards only recognise higher education institutions,” she says.

For the 2022 MACE Excellence Awards, a total of 95 awards were awarded to 12 institutions from a total of 171 entries.

News Archive

Harmony contributes to Right to Learn campaign

2016-04-28

Harmony, a residence on the Bloemfontein Campus of the University of the Free State, recently made a contribution to the Right to Learn campaign. From left is: Tiisetso Magampe, Residence Assistant Finance at Harmony, Pulane Malefane, Harmony Residence Head, Sikhulekile (SK) Luwaca, Student Representative Council (SRC) Associations, and Johan Diedericks, Harmony SRC Guardian. Photo: Palesa Matsolo.

Harmony, a residence of the University of the Free State (UFS), recently used a breakfast for academic achievement to also make a contribution to the Right to Learn Campaign. The first-year residence on the Bloemfontein Campus of the UFS donated R6 300 to the campaign, which was started in response to the dire need for financial relief for academically deserving students from underprivileged backgrounds.

On 9 April 2016, the event was concluded with a Right to Learn poem and the handover of a cheque to the Student Representative Council (SRC) towards the campaign. The SRC launched the Right to Learn campaign on 30 October 2015 as a supplementary initiative to the #FeesMustFall movement. The proceeds will be channelled towards reducing the number of students who will face de-registration in 2016, to the SRC textbook bursary, and to food bursaries.

According to Pulane Malefane, Head of Harmony Residence, the breakfast was held to celebrate the academic achievements of the residence. Harmony prides itself on academic excellence, and instils this value into its first years at the beginning of the year.

The best academic achievers were recognised, according to their performance during matric. This was done in order to encourage the students to keep on excelling at university.

Harmony also acknowledged its student leaders motivating the first–year students.

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