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09 December 2022 | Story Rulanzen Martin | Photo Barend Nagel
From the left: Rulanzen Martin, Lacea Loader, Dr Nitha Ramnath, and Martie Nortjé.

Another year, another round of national and international awards for the Department of Communication and Marketing’s (DCM) campaigns and projects. This year saw DCM pick up an International Association of Business Communicators (IABC) Africa Silver Quill Award of Excellence for Communication Research for Narrative Building Storytelling. This project and subsequent award were in partnership with Development Communication Solutions (DevCom), led by Lacea Loader, Director: Communication and Marketing. 

During the 2022 annual Marketing, Advancement and Communication in Education (MACE) Excellence Awards, DCM won four excellence awards. Dr Nitha Ramnath, Deputy Director: Corporate Relations, won a Silver Award of Excellence for the 2021 Rector’s Concert, and a Bronze Award of Excellence for the 2022 Rector’s Concert. 

Lacea Loader and Martie Nortjé, Manager: Reputation, Brand and Marketing Management, won a Bronze Award of Excellence for the project ‘UFS – Our Story: The building and implementation of a brand narrative.’ Rounding up the UFS’ winning tally was Website Editor, Rulanzen Martin, who won a MACE Bronze Award of Excellence for the 2021 UFS Deaf Awareness Month (DAM) Campaign. The DAM campaign also received recognition during the 2021 IABC Silver Quill awards, where it won a Silver Quill Award of Excellence. 

Awards a perfect opportunity to benchmark 

“The awards give recognition to the communication efforts and endeavours undertaken by DCM as the strategic communication partner at the UFS; it also serves as a perfect opportunity to benchmark against peers and the industry. I am extremely proud of what the team has achieved,” says Loader.  “It is an honour when our projects receive awards, given the calibre of entries submitted for both the IABC and MACE awards programmes. The IABC awards programme is for all industries, while the MACE awards only recognise higher education institutions,” she says. 

For the 2022 MACE Excellence Awards, a total of 95 awards were awarded to 12 institutions from a total of 171 entries.

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Cream of the crop of Grade 12 learners invited to become part of Kovsie family
2016-05-06

Description: 2016 Top achievers Tags: 2016 Top achievers

“You are all here because we believe in you, the cream of the crop of Grade 12 learners in Bloemfontein. We acknowledge you, and hope that you will entrust us with your future, and become part of the Kovsie family.” With these words, Nomonde Mbadi, Director of Marketing at the University of the Free State (UFS), welcomed selected guests to a function dedicated to the top achievers at their respective secondary schools.

Prof Jonathan Jansen, Vice-Chancellor and Rector of the UFS, highlighted an aspect of the university that is often overlooked.  “It is extremely important that you not only achieve a degree at university … The greater goal of education is to provide a set of values with which you can interact with humankind.”

Showcasing some of the university’s most talented students, Prof Jansen highlighted achievers such as Nozimanga    Bonje, who overcame tragedy, trauma, and hardship to attain her BSc in Genetics and is now studying for her Honours degree; and Tanya Calitz, a newly-graduated (summa cum laude) law student now clerking for Deputy Chief Justice, Dikgang Moseneke, in the Constitutional Court. Prof Jansen also conducted an interview with Kovsies’ sport star, Wayde van Niekerk, who won gold last year in the 400m at the IAAF World Championships in Beijing.

Learners were given the opportunity to pose questions to Prof Jansen, and, afterwards, to interact with deans and faculty marketers to obtain relevant information. The Admissions Department also had several workstations set up with staff members on hand to facilitate online applications for those who had already chosen a field of study.

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