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UFS communication campaigns recognised by IABC and MACE

09 December 2022 | Story Rulanzen Martin | Photo Barend Nagel

Web read more — From the left: Rulanzen Martin, Lacea Loader, Dr Nitha Ramnath, and Martie Nortjé.

Another year, another round of national and international awards for the Department of Communication and Marketing’s (DCM) campaigns and projects. This year saw DCM pick up an International Association of Business Communicators (IABC) Africa Silver Quill Award of Excellence for Communication Research for Narrative Building Storytelling. This project and subsequent award were in partnership with Development Communication Solutions (DevCom), led by Lacea Loader, Director: Communication and Marketing.

During the 2022 annual Marketing, Advancement and Communication in Education (MACE) Excellence Awards, DCM won four excellence awards. Dr Nitha Ramnath, Deputy Director: Corporate Relations, won a Silver Award of Excellence for the 2021 Rector’s Concert, and a Bronze Award of Excellence for the 2022 Rector’s Concert.

Lacea Loader and Martie Nortjé, Manager: Reputation, Brand and Marketing Management, won a Bronze Award of Excellence for the project ‘UFS – Our Story: The building and implementation of a brand narrative.’ Rounding up the UFS’ winning tally was Website Editor, Rulanzen Martin, who won a MACE Bronze Award of Excellence for the 2021 UFS Deaf Awareness Month (DAM) Campaign. The DAM campaign also received recognition during the 2021 IABC Silver Quill awards, where it won a Silver Quill Award of Excellence.

Awards a perfect opportunity to benchmark

“The awards give recognition to the communication efforts and endeavours undertaken by DCM as the strategic communication partner at the UFS; it also serves as a perfect opportunity to benchmark against peers and the industry. I am extremely proud of what the team has achieved,” says Loader. “It is an honour when our projects receive awards, given the calibre of entries submitted for both the IABC and MACE awards programmes. The IABC awards programme is for all industries, while the MACE awards only recognise higher education institutions,” she says.

For the 2022 MACE Excellence Awards, a total of 95 awards were awarded to 12 institutions from a total of 171 entries.

News Archive

Want to make a difference in the world? Here is how.

2016-05-13

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Student Bursary Fund Campaign booklet (pdf)
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Student Bursary Fund Campaign launched: #FundAFuture and make a difference
Motho ke motho ka batho. A person is a person through others

We live in a world filled with want. Often, we ache to make a difference, but become overwhelmed and despondent when we look into this chasm of need. However, the University of the Free State (UFS) has created a way for each of us to change lives, in much the same way that the life of Nozi Bonje has been changed.

“Through the opportunities given to me, I realised that you don’t have to be defined by the school you went to. You can do so much more – and you can dream big dreams and realise them.”

Then
The early chapters of Nozi’s life story reveal a shy girl, hiding between the pages of her books on the playground of a township school. With barely a whisper, Nozi was slipping into a desolate future where dreams existed only in sleep.

Now
Today, that timid young girl has grown into a woman who throws her head back in effortless laughter, confidence sparking off her in bright arcs. What changed the trajectory of her future? Financial support for a tertiary education altered Nozi’s life permanently.

“If I didn’t go to university, I would have been this sad little person,” she remarks. “Studying is not just about learning from a textbook, though. It also challenges you to think critically. You start seeing things in a different perspective, and respond differently.”

Description: Nozi_FundAFuture Tags: Nozi_FundAFuture

Nozi Bonje
Photo: Sonia Small

Giving back
Funding enabled Nozi to obtain a BSc degree in Human Molecular Biology at the UFS in 2015. She was one of the top students in her class. Inspired and driven, she is currently pursuing an honours degree in Molecular Genetics, also at the UFS.

“My main dream is to make a difference in people’s lives. For me, it’s all about giving back, because so many people helped me throughout my journey.”

Student Bursary Fund Campaign
In order to help increase the number of lives transformed through higher education – such as Nozi’s – the UFS has established the Student Bursary Fund Campaign. This campaign aims to raise money to fund talented, deserving students who lack the financial means of obtaining a university degree. We cannot do this alone, though.

Your support is crucial.

Each contribution will bring us closer to our goal while changing the future of our youth. Visit our Giving page for ways to donate.

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