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UFS communication campaigns recognised by IABC and MACE

09 December 2022 | Story Rulanzen Martin | Photo Barend Nagel

Web read more — From the left: Rulanzen Martin, Lacea Loader, Dr Nitha Ramnath, and Martie Nortjé.

Another year, another round of national and international awards for the Department of Communication and Marketing’s (DCM) campaigns and projects. This year saw DCM pick up an International Association of Business Communicators (IABC) Africa Silver Quill Award of Excellence for Communication Research for Narrative Building Storytelling. This project and subsequent award were in partnership with Development Communication Solutions (DevCom), led by Lacea Loader, Director: Communication and Marketing.

During the 2022 annual Marketing, Advancement and Communication in Education (MACE) Excellence Awards, DCM won four excellence awards. Dr Nitha Ramnath, Deputy Director: Corporate Relations, won a Silver Award of Excellence for the 2021 Rector’s Concert, and a Bronze Award of Excellence for the 2022 Rector’s Concert.

Lacea Loader and Martie Nortjé, Manager: Reputation, Brand and Marketing Management, won a Bronze Award of Excellence for the project ‘UFS – Our Story: The building and implementation of a brand narrative.’ Rounding up the UFS’ winning tally was Website Editor, Rulanzen Martin, who won a MACE Bronze Award of Excellence for the 2021 UFS Deaf Awareness Month (DAM) Campaign. The DAM campaign also received recognition during the 2021 IABC Silver Quill awards, where it won a Silver Quill Award of Excellence.

Awards a perfect opportunity to benchmark

“The awards give recognition to the communication efforts and endeavours undertaken by DCM as the strategic communication partner at the UFS; it also serves as a perfect opportunity to benchmark against peers and the industry. I am extremely proud of what the team has achieved,” says Loader. “It is an honour when our projects receive awards, given the calibre of entries submitted for both the IABC and MACE awards programmes. The IABC awards programme is for all industries, while the MACE awards only recognise higher education institutions,” she says.

For the 2022 MACE Excellence Awards, a total of 95 awards were awarded to 12 institutions from a total of 171 entries.

News Archive

Meet our Council: MEC Tate Makgoe – A proud vision for all

2016-06-07

Description: Tate Makgoe Tags: Tate Makgoe

MEC Tate Makgoe
Photo: Stephen Collett

The MEC of Education in the Free State, Mr Pule Herbert Isak Makgoe, is serving his third term on the UFS Council.

MEC Tate Makgoe, as he is known, holds a Chemical Engineering degree from the Technikon Vaal Triangle, a Bachelor of Commerce degree from Unisa, an Honours in Commerce degree from the UFS, and a Master’s degree in Business Leadership from Unisa.

Early years
From an early age, he was acutely aware of the delicate and volatile political landscape in the country caused by draconian apartheid policies. He has been active in the political realm since 1984, when he left the country to join the ANC’s military wing, Umkhonto we Sizwe, in exile.

“I have devoted my life to the disadvantaged and marginalised in order to realise fully the objectives of true political transformation, and the total eradication of grinding poverty,” he says. His political activism landed him in Sun City prison from 1986 to 1991.

After the unbanning of the ANC, MEC Makgoe became a Northern Free State regional executive member and, in 1994, he was appointed as the ANC’s election campaign manager in the Free State. He has also served as provincial treasurer, and as a member of the executive committee of the ANC in the province.

MEC Makgoe’s current position
After serving as MEC in five portfolios in the Free State Province at different times - Finance, Tourism and Environmental Affairs, Agriculture, Public Safety and Security, and Finance – MEC Makgoe was appointed as MEC for Education in 2009, a position he has held ever since.

In 2014, he received the prestigious Ubuntu Award for Education by the Turquoise Harmony Institute for his outstanding leadership role in steering the department to produce the highest matric pass rate in the country of 87,4%. Previous recipients of the Ubuntu Award include late former president, Nelson Mandela, and anti-apartheid struggle icon, Ahmed Kathrada.

Recipient of Kovsie Alumni Cum Laude Award
MEC Makgoe is also a former recipient of the Kovsie Alumni Cum Laude Award. The Cum Laude Award is bestowed occasionally on an alumnus for outstanding service or achievement on regional, national, or international level in his/her field of work. He is married to Ivy, and the couple have three children: Palesa, Maki, and Junior.

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