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UFS communication campaigns recognised by IABC and MACE

09 December 2022 | Story Rulanzen Martin | Photo Barend Nagel

Web read more — From the left: Rulanzen Martin, Lacea Loader, Dr Nitha Ramnath, and Martie Nortjé.

Another year, another round of national and international awards for the Department of Communication and Marketing’s (DCM) campaigns and projects. This year saw DCM pick up an International Association of Business Communicators (IABC) Africa Silver Quill Award of Excellence for Communication Research for Narrative Building Storytelling. This project and subsequent award were in partnership with Development Communication Solutions (DevCom), led by Lacea Loader, Director: Communication and Marketing.

During the 2022 annual Marketing, Advancement and Communication in Education (MACE) Excellence Awards, DCM won four excellence awards. Dr Nitha Ramnath, Deputy Director: Corporate Relations, won a Silver Award of Excellence for the 2021 Rector’s Concert, and a Bronze Award of Excellence for the 2022 Rector’s Concert.

Lacea Loader and Martie Nortjé, Manager: Reputation, Brand and Marketing Management, won a Bronze Award of Excellence for the project ‘UFS – Our Story: The building and implementation of a brand narrative.’ Rounding up the UFS’ winning tally was Website Editor, Rulanzen Martin, who won a MACE Bronze Award of Excellence for the 2021 UFS Deaf Awareness Month (DAM) Campaign. The DAM campaign also received recognition during the 2021 IABC Silver Quill awards, where it won a Silver Quill Award of Excellence.

Awards a perfect opportunity to benchmark

“The awards give recognition to the communication efforts and endeavours undertaken by DCM as the strategic communication partner at the UFS; it also serves as a perfect opportunity to benchmark against peers and the industry. I am extremely proud of what the team has achieved,” says Loader. “It is an honour when our projects receive awards, given the calibre of entries submitted for both the IABC and MACE awards programmes. The IABC awards programme is for all industries, while the MACE awards only recognise higher education institutions,” she says.

For the 2022 MACE Excellence Awards, a total of 95 awards were awarded to 12 institutions from a total of 171 entries.

News Archive

UFS Choir excited about Varsity Sing

2016-06-29

The University of the Free State choir will
perform in the Sand du Plessis Theatre in
Bloemfontein on 30 June 2016 as part of
the Varsity Sing competition.
Photo: Supplied

“We believe the competition will increase the exposure of the choir, and we will start to be taken seriously by different stakeholders,” says Sive Makombe from the University of the Free State (UFS) Choir Management.

Makombe and Marischa van Zyl, also from the UFS Choir Management, are excited about Varsity Sing, a new choral competition for university choirs. They will compete for the final prize of being crowned as the best university choir in South Africa.

Competition broadcast on kykNET

Earlier this year, Varsity Sports announced their new intervarsity ‘sporting’ venture, the inaugural Varsity Sing. The concept is aimed at boosting and increasing awareness around university choirs. It will be broadcast as a television programme, Varsity Sing, and aired from 14 July 2016 on kykNET on DStv. Twelve universities from around the country will be taking part in the competition.

Support your university free of charge

As one of the competing choirs, the UFS Choir, like the other participating choirs, will with the competition give its members something to work towards. The choir will feature in the fourth round, competing against the Central University of Technology and Mangosuthu University of Technology on 30 June 2016 in the Sand du Plessis Theatre in Bloemfontein.

The show, from 18:30 to 21:00, will be free of charge. This will give the UFS community the chance to come out in numbers. Tickets can be obtained by contacting Tonderai Chiyindiko at chiyindikot@ufs.ac.za or at the door on the night of the competition.

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