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UFS communication campaigns recognised by IABC and MACE

09 December 2022 | Story Rulanzen Martin | Photo Barend Nagel

Web read more — From the left: Rulanzen Martin, Lacea Loader, Dr Nitha Ramnath, and Martie Nortjé.

Another year, another round of national and international awards for the Department of Communication and Marketing’s (DCM) campaigns and projects. This year saw DCM pick up an International Association of Business Communicators (IABC) Africa Silver Quill Award of Excellence for Communication Research for Narrative Building Storytelling. This project and subsequent award were in partnership with Development Communication Solutions (DevCom), led by Lacea Loader, Director: Communication and Marketing.

During the 2022 annual Marketing, Advancement and Communication in Education (MACE) Excellence Awards, DCM won four excellence awards. Dr Nitha Ramnath, Deputy Director: Corporate Relations, won a Silver Award of Excellence for the 2021 Rector’s Concert, and a Bronze Award of Excellence for the 2022 Rector’s Concert.

Lacea Loader and Martie Nortjé, Manager: Reputation, Brand and Marketing Management, won a Bronze Award of Excellence for the project ‘UFS – Our Story: The building and implementation of a brand narrative.’ Rounding up the UFS’ winning tally was Website Editor, Rulanzen Martin, who won a MACE Bronze Award of Excellence for the 2021 UFS Deaf Awareness Month (DAM) Campaign. The DAM campaign also received recognition during the 2021 IABC Silver Quill awards, where it won a Silver Quill Award of Excellence.

Awards a perfect opportunity to benchmark

“The awards give recognition to the communication efforts and endeavours undertaken by DCM as the strategic communication partner at the UFS; it also serves as a perfect opportunity to benchmark against peers and the industry. I am extremely proud of what the team has achieved,” says Loader. “It is an honour when our projects receive awards, given the calibre of entries submitted for both the IABC and MACE awards programmes. The IABC awards programme is for all industries, while the MACE awards only recognise higher education institutions,” she says.

For the 2022 MACE Excellence Awards, a total of 95 awards were awarded to 12 institutions from a total of 171 entries.

News Archive

Meet our Council: Likeleli Mphutlane

2016-08-03

Likeleli Mphutlane

The University of the Free State (UFS) has long been considered a leader in diversity. Its diverse character is nowhere more apparent than on the UFS Council, where different voices with differing viewpoints and diverse cultural backgrounds strive to lead the institution to greater heights.

One such voice belongs to Likeleli Mphutlane, who has been serving on the UFS Council since 2015. This dynamic young woman was born in Bethlehem, raised in Lesotho, and matriculated at Louw Wepener High School as a Matriculant of the Year Top 14 finalist.

Studies at the UFS

She completed a BAcc degree at the UFS, while serving as vice-primaria of Welwitschia Residence, after which she obtained a BAcc Honours degree from the University of South Africa.

She qualified as a Chartered Accountant in 2014. After gaining work experience at PricewaterhouseCoopers and SAB, she works now as an independent consultant in her own company, Inspire Innovation Business Consultants.

Likeleli serves on the audit and risk committee and the financial committee of the Council.

The difference she makes

"I believe that my role on the Council is to share my expertise and skills to ensure that the university upholds the highest standards of governance, and achieves its objectives of remaining financially sustainable. I also think that, as a black female alumnus, I bring a diverse viewpoint to the Council," she says.

While her responsibilities as co-founder of the Lesotho Young Professionals Forum, and chairperson of the Free State branch of the Association for the Advancement of Black Accountants South Africa, keep her busy, she enjoys physical activity, and travelling with her husband, Stephen Monyamane.

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