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UFS communication campaigns recognised by IABC and MACE

09 December 2022 | Story Rulanzen Martin | Photo Barend Nagel

Web read more — From the left: Rulanzen Martin, Lacea Loader, Dr Nitha Ramnath, and Martie Nortjé.

Another year, another round of national and international awards for the Department of Communication and Marketing’s (DCM) campaigns and projects. This year saw DCM pick up an International Association of Business Communicators (IABC) Africa Silver Quill Award of Excellence for Communication Research for Narrative Building Storytelling. This project and subsequent award were in partnership with Development Communication Solutions (DevCom), led by Lacea Loader, Director: Communication and Marketing.

During the 2022 annual Marketing, Advancement and Communication in Education (MACE) Excellence Awards, DCM won four excellence awards. Dr Nitha Ramnath, Deputy Director: Corporate Relations, won a Silver Award of Excellence for the 2021 Rector’s Concert, and a Bronze Award of Excellence for the 2022 Rector’s Concert.

Lacea Loader and Martie Nortjé, Manager: Reputation, Brand and Marketing Management, won a Bronze Award of Excellence for the project ‘UFS – Our Story: The building and implementation of a brand narrative.’ Rounding up the UFS’ winning tally was Website Editor, Rulanzen Martin, who won a MACE Bronze Award of Excellence for the 2021 UFS Deaf Awareness Month (DAM) Campaign. The DAM campaign also received recognition during the 2021 IABC Silver Quill awards, where it won a Silver Quill Award of Excellence.

Awards a perfect opportunity to benchmark

“The awards give recognition to the communication efforts and endeavours undertaken by DCM as the strategic communication partner at the UFS; it also serves as a perfect opportunity to benchmark against peers and the industry. I am extremely proud of what the team has achieved,” says Loader. “It is an honour when our projects receive awards, given the calibre of entries submitted for both the IABC and MACE awards programmes. The IABC awards programme is for all industries, while the MACE awards only recognise higher education institutions,” she says.

For the 2022 MACE Excellence Awards, a total of 95 awards were awarded to 12 institutions from a total of 171 entries.

News Archive

English, Afrikaans, Sotho, and Zulu part of first Literature Festival

2016-08-11

Description: Literature Festival Tags: Literature Festival

The first Literature Festival was a huge success, attracting
young and old during this year’s Vrystaat Arts Festival held
at the University of the Free State.
Photo: Leopold Frechow

It may have been the inaugural year of the Vrystaat Literature Festival, but, with the success of this year’s event, there are bound to be many more.

Main purpose of the festival

Acting Director of Student Affairs at the University of the Free State (UFS), Cornelia Faasen says: “The main purpose of the festival is to celebrate the South African literary scene as a multi-lingual, multi-cultural landscape, and to bring prominent writers to the UFS in order to open dialogues and discussions with them.”

Because of the students’ role in the arts and culture in general, the Department of Student Affairs wanted them to be involved in the festival too.

Contribution from African writers

Both local and international guests were involved. This year’s theme, “Our Africa”, attracted many African writers too.

Some of these writers include Chika Unigwe, originally from Nigeria, who rose to fame in Belgium, and the Iranian author, Kader Abdolah, a political refugee who escaped from Iran to the Netherlands in the 1980s. Wilfried N’Sondé, originally from the Republic of the Congo, and now living in France, was also a festival guest.

Festival offers something for everyone

Several authors celebrated literature in English. In addition to this, Afrikaans books and writers were featured alongside other indigenous languages, such as Sotho and Zulu.

Faasen says that she hopes that this festival will be the first of many. “We are hoping that this event will find its own legs with more students and academic staff from the UFS involved.”

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