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09 December 2022 | Story Rulanzen Martin | Photo Barend Nagel
From the left: Rulanzen Martin, Lacea Loader, Dr Nitha Ramnath, and Martie Nortjé.

Another year, another round of national and international awards for the Department of Communication and Marketing’s (DCM) campaigns and projects. This year saw DCM pick up an International Association of Business Communicators (IABC) Africa Silver Quill Award of Excellence for Communication Research for Narrative Building Storytelling. This project and subsequent award were in partnership with Development Communication Solutions (DevCom), led by Lacea Loader, Director: Communication and Marketing. 

During the 2022 annual Marketing, Advancement and Communication in Education (MACE) Excellence Awards, DCM won four excellence awards. Dr Nitha Ramnath, Deputy Director: Corporate Relations, won a Silver Award of Excellence for the 2021 Rector’s Concert, and a Bronze Award of Excellence for the 2022 Rector’s Concert. 

Lacea Loader and Martie Nortjé, Manager: Reputation, Brand and Marketing Management, won a Bronze Award of Excellence for the project ‘UFS – Our Story: The building and implementation of a brand narrative.’ Rounding up the UFS’ winning tally was Website Editor, Rulanzen Martin, who won a MACE Bronze Award of Excellence for the 2021 UFS Deaf Awareness Month (DAM) Campaign. The DAM campaign also received recognition during the 2021 IABC Silver Quill awards, where it won a Silver Quill Award of Excellence. 

Awards a perfect opportunity to benchmark 

“The awards give recognition to the communication efforts and endeavours undertaken by DCM as the strategic communication partner at the UFS; it also serves as a perfect opportunity to benchmark against peers and the industry. I am extremely proud of what the team has achieved,” says Loader.  “It is an honour when our projects receive awards, given the calibre of entries submitted for both the IABC and MACE awards programmes. The IABC awards programme is for all industries, while the MACE awards only recognise higher education institutions,” she says. 

For the 2022 MACE Excellence Awards, a total of 95 awards were awarded to 12 institutions from a total of 171 entries.

News Archive

Wayde the next big star, says Michael Johnson
2016-08-15

Description: Wayde with record Tags: Wayde with record

Wayde van Niekerk won South Africa’s first gold medal
at the Olympic Games in Rio de Janeiro.

Photos: Gallo Images

"Usain Bolt will be retiring soon, this could be the next star." That is how the legendary Michael Johnson explained the feat by the Kovsie athlete Wayde van Niekerk. Van Niekerk broke Johnson’s 17-year old world record in the 400m when he won gold in 43.03 at the Olympic Games in Rio de Janeiro on Sunday night (Monday morning, SA time). It was also South Africa’s first track gold medal in 96 years.

Johnson, whose record was beaten by 0.15, described the way in which the 24-year-old South African outperformed the 400m field as ‘a massacre’. The American won two Olympic 400m titles.

"The UFS congratulates Wayde and his youthful coach, our own Tannie Ans.”


"Van Niekerk is so young, what else can he do? Can he go under 43 seconds? It is something I thought I could do, but never did,” Johnson said on www.bbc.com. Van Niekerk thanked Johnson in a BBC Sport interview for setting an example. “I just went out there and did my best tonight,” the BA Marketing student from the University of the Free State (UFS) said.

Greatest UFS achievement in 114 years – Prof Jansen

“This is by far the greatest achievement of any UFS student in 114 years,” said Prof Jonathan Jansen, Vice-Chancellor and Rector of the UFS. “And that he broke one of the world’s toughest athletic records with his trademark grace and humility, makes him a role model to millions of South African youth.

“The UFS congratulates Wayde and his youthful coach, our own Tannie Ans.”

The 74-year-old Botha has been coaching Van Niekerk since 2012.  “She's an amazing woman," Van Niekerk said to www.sport24.co.za about her. “I'm just grateful that I can trust in her work and I think it speaks for itself.”

 

"Van Niekerk is so young, what else
can he do? Can he go under
43 seconds?”

Bolt and Twitter full of praise for South African inspiration

Bolt, who won his third consecutive 100m crown in Rio, interrupted his own media interviews at the Olympic stadium to congratulate Van Niekerk.

Twitter also erupted as many praised the UFS star. Gary Player, who is the manager of the SA golf team at the Olympics, tweeted:  “What a run! What a man! Congrats @WaydeDreamer #proudlySA #GOLDMEDAL #RSA”.

AB de Villiers, the South African One Day International cricket captain, also congratulated him: “What a special feeling waking up to the news of @WaydeDreamer winning the 400m and breaking the world record. Great inspiration to so many!”

 

Description: Wayde running Tags: Wayde running

More articles:
Wayde van Niekerk makes sprinting history
UFS community proud of Wayde’s hat trick of awards
Wayde nominated with SA’s best
Wayde one of the Adidas faces for Rio 2016
NBC tells Wayde’s story
Wayde, Karla crowned as KovsieSport’s best
UFS congratulates Wayde van Niekerk and other students for their national and international
Kovsies Wayde van Niekerk wins gold at the IAAF World Championship



 

 

 

 

 

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