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UFS communication campaigns recognised by IABC and MACE

09 December 2022 | Story Rulanzen Martin | Photo Barend Nagel

Web read more — From the left: Rulanzen Martin, Lacea Loader, Dr Nitha Ramnath, and Martie Nortjé.

Another year, another round of national and international awards for the Department of Communication and Marketing’s (DCM) campaigns and projects. This year saw DCM pick up an International Association of Business Communicators (IABC) Africa Silver Quill Award of Excellence for Communication Research for Narrative Building Storytelling. This project and subsequent award were in partnership with Development Communication Solutions (DevCom), led by Lacea Loader, Director: Communication and Marketing.

During the 2022 annual Marketing, Advancement and Communication in Education (MACE) Excellence Awards, DCM won four excellence awards. Dr Nitha Ramnath, Deputy Director: Corporate Relations, won a Silver Award of Excellence for the 2021 Rector’s Concert, and a Bronze Award of Excellence for the 2022 Rector’s Concert.

Lacea Loader and Martie Nortjé, Manager: Reputation, Brand and Marketing Management, won a Bronze Award of Excellence for the project ‘UFS – Our Story: The building and implementation of a brand narrative.’ Rounding up the UFS’ winning tally was Website Editor, Rulanzen Martin, who won a MACE Bronze Award of Excellence for the 2021 UFS Deaf Awareness Month (DAM) Campaign. The DAM campaign also received recognition during the 2021 IABC Silver Quill awards, where it won a Silver Quill Award of Excellence.

Awards a perfect opportunity to benchmark

“The awards give recognition to the communication efforts and endeavours undertaken by DCM as the strategic communication partner at the UFS; it also serves as a perfect opportunity to benchmark against peers and the industry. I am extremely proud of what the team has achieved,” says Loader. “It is an honour when our projects receive awards, given the calibre of entries submitted for both the IABC and MACE awards programmes. The IABC awards programme is for all industries, while the MACE awards only recognise higher education institutions,” she says.

For the 2022 MACE Excellence Awards, a total of 95 awards were awarded to 12 institutions from a total of 171 entries.

News Archive

Beauty from UFS a national Miss Earth finalist

2016-08-19

Description: Elnè van Coller Tags: Elnè van Coller

Elnè van Coller, final-year
Occupational Therapy student at
the University of the Free State
was selected as a national
finalist in Miss Earth South Africa
(SA) leadership programme on
1 August 2016.
Photo: Miss Earth SA

“Greening my community and touching lives is my purpose in life. We were put on this beautiful Earth to serve others and make a difference in the world.”

This is what Elnè van Coller, final-year Occupational Therapy student at the University of the Free State, had to say after being selected as a national finalist in Miss Earth South Africa (SA) leadership programme.

She has set out to be the change. Not only does she want to see change in her own community but in the rest of the world. The reason she entered the Miss Earth SA programme is to inspire others.

Leadership programme to inspire others

The Miss Earth SA is a leadership programme which aims at empowering young South African women with the knowledge and platform to create a sustainable difference. It helps create awareness of sustainable development, the environment, wildlife, and the conservation of the natural legacy.

“Miss Earth SA is an amazing platform for me to develop leadership skills, raise awareness, and be actively involved in environmental affairs as well as serving the community,” said Elnè.

Getting the community involved is important

The theme for this year’s Miss Earth SA programme is Waste Stops With ME, so clean-ups are a major part of the programme. Elnè started a Facebook page, Team Up-To-Clean-Up Bloemfontein. “This page is to share environmental facts, inform the people of Bloemfontein about the clean-ups, as well as get them involved”.

The Miss Earth SA gala week will take place in Johannesburg from 5 – 9 September 2016 when the Miss Earth SA 2016 will be announced.

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