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UFS communication campaigns recognised by IABC and MACE

09 December 2022 | Story Rulanzen Martin | Photo Barend Nagel

Web read more — From the left: Rulanzen Martin, Lacea Loader, Dr Nitha Ramnath, and Martie Nortjé.

Another year, another round of national and international awards for the Department of Communication and Marketing’s (DCM) campaigns and projects. This year saw DCM pick up an International Association of Business Communicators (IABC) Africa Silver Quill Award of Excellence for Communication Research for Narrative Building Storytelling. This project and subsequent award were in partnership with Development Communication Solutions (DevCom), led by Lacea Loader, Director: Communication and Marketing.

During the 2022 annual Marketing, Advancement and Communication in Education (MACE) Excellence Awards, DCM won four excellence awards. Dr Nitha Ramnath, Deputy Director: Corporate Relations, won a Silver Award of Excellence for the 2021 Rector’s Concert, and a Bronze Award of Excellence for the 2022 Rector’s Concert.

Lacea Loader and Martie Nortjé, Manager: Reputation, Brand and Marketing Management, won a Bronze Award of Excellence for the project ‘UFS – Our Story: The building and implementation of a brand narrative.’ Rounding up the UFS’ winning tally was Website Editor, Rulanzen Martin, who won a MACE Bronze Award of Excellence for the 2021 UFS Deaf Awareness Month (DAM) Campaign. The DAM campaign also received recognition during the 2021 IABC Silver Quill awards, where it won a Silver Quill Award of Excellence.

Awards a perfect opportunity to benchmark

“The awards give recognition to the communication efforts and endeavours undertaken by DCM as the strategic communication partner at the UFS; it also serves as a perfect opportunity to benchmark against peers and the industry. I am extremely proud of what the team has achieved,” says Loader. “It is an honour when our projects receive awards, given the calibre of entries submitted for both the IABC and MACE awards programmes. The IABC awards programme is for all industries, while the MACE awards only recognise higher education institutions,” she says.

For the 2022 MACE Excellence Awards, a total of 95 awards were awarded to 12 institutions from a total of 171 entries.

News Archive

Gastroenterology Unit works to bring a transformative impact to healthcare

2016-11-21

Description: Gastroenterology Unit Tags: Gastroenterology Unit

Dr Rita Nathan, Acting CEO of Universitas Hospital,
Prof Willem Kruger, Acting Head of the
School of Medicine, and Prof Jan van Zyl,
Head of Department of Internal Medicine.
Photo: Nonsindiso Qwabe

The departments of Surgery and Internal Medicine at the University of Free State launched the newly upgraded Gastroenterology Unit of the Universitas Academic Hospital on 8 November 2016. Realising the need to provide state-of-the-art equipment that caters for various health needs, the unit has acquired new pieces of equipment worth R7 million. Through the equipment, a move towards the digital revolution, the unit hopes to bring about a transformative impact on healthcare service delivery in central South Africa and its surrounds.

Upgraded unit will make a difference on burden of diseases
Dr Rita Nathan, Acting CEO of the Universitas Hospital, said the increase in the number of scopes, and the improvement in technology, will facilitate improved service delivery to the community of the Free State and beyond. “This upgrade will enable the unit to make a tremendous dent in the burden of diseases in the communities we serve.”

Unit a unique feature in central South Africa
Serving a population from the Free State, Northern Cape, Eastern Cape and Lesotho; the growing demand of health services has led to an increase in the number of patients treated by the unit. This unit is unique in central South Africa as the only one providing endoscopic intervention for cases like gastrointestinal bleeding. It is also the only 24-hour gastroscopic service available in the state sector.

Improved service delivery linked to enhanced training platforms
Prof Willem Kruger, acting head of the School of Medicine, said that the upgrading of equipment will have an immense impact on not only service delivery, but also on training platforms in the latest technologies. “It important, as a university, that our doctors have the latest technology at their disposal to facilitate training. If training improves, service delivery improves. The two on inextricably linked.” he said.

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