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09 December 2022 | Story Rulanzen Martin | Photo Barend Nagel
From the left: Rulanzen Martin, Lacea Loader, Dr Nitha Ramnath, and Martie Nortjé.

Another year, another round of national and international awards for the Department of Communication and Marketing’s (DCM) campaigns and projects. This year saw DCM pick up an International Association of Business Communicators (IABC) Africa Silver Quill Award of Excellence for Communication Research for Narrative Building Storytelling. This project and subsequent award were in partnership with Development Communication Solutions (DevCom), led by Lacea Loader, Director: Communication and Marketing. 

During the 2022 annual Marketing, Advancement and Communication in Education (MACE) Excellence Awards, DCM won four excellence awards. Dr Nitha Ramnath, Deputy Director: Corporate Relations, won a Silver Award of Excellence for the 2021 Rector’s Concert, and a Bronze Award of Excellence for the 2022 Rector’s Concert. 

Lacea Loader and Martie Nortjé, Manager: Reputation, Brand and Marketing Management, won a Bronze Award of Excellence for the project ‘UFS – Our Story: The building and implementation of a brand narrative.’ Rounding up the UFS’ winning tally was Website Editor, Rulanzen Martin, who won a MACE Bronze Award of Excellence for the 2021 UFS Deaf Awareness Month (DAM) Campaign. The DAM campaign also received recognition during the 2021 IABC Silver Quill awards, where it won a Silver Quill Award of Excellence. 

Awards a perfect opportunity to benchmark 

“The awards give recognition to the communication efforts and endeavours undertaken by DCM as the strategic communication partner at the UFS; it also serves as a perfect opportunity to benchmark against peers and the industry. I am extremely proud of what the team has achieved,” says Loader.  “It is an honour when our projects receive awards, given the calibre of entries submitted for both the IABC and MACE awards programmes. The IABC awards programme is for all industries, while the MACE awards only recognise higher education institutions,” she says. 

For the 2022 MACE Excellence Awards, a total of 95 awards were awarded to 12 institutions from a total of 171 entries.

News Archive

Second OSM concert inspires Heidedal youth
2016-12-08

Description: OSM Heidedal concert Tags: OSM Heidedal concert 

Sehle Mosole, left, and Jonandrea Pofadder back,
with the children from the ROC Foundation during the
second OSM community outreach in Heidedal, Bloemfontein.
Photo: Supplied

“The project is special because it is an event in the community, by the community.” This is what Gerda Pretorius, lecturer in the Odeion School of Music (OSM) at the University of the Fee State, said about the second music concert hosted by the OSM in Heidedal, Bloemfontein.

The concert, in collaboration with the Reach Our Community (ROC) Foundation on 26 November 2016, was a follow-up on the concept that was started last year. As part of the outcomes of the MUSE3706 module, the third-year Music Education students engage in a project in a specific environment.  For this project the MUSE team, led by Pretorius and Anchen Froneman, collaborated with the ROC Foundation in Heidedal. Two third-year students in the OSM, Sehle Mosole and Jonandrea Pofadder, facilitated the event in 2016.

Long relationship between ROC and UFS

Since 2008, the UFS has successfully partnered with ROC through service-learning and community-engagement projects in which students from across all seven faculties participate. The foundation strives to address the challenges resulting from factors such as poverty, unemployment, HIV/Aids, single parenting, lack of guardianship, and physical and sexual abuse. In the Afterschool Care programme, the children engage in educational, cultural, and recreational activities.

Children who form part of the foundation’s Afterschool Care programme, showed their impressive music skills to their parents and guardians in attendance.

Spontaneous participation by community

“I was deeply touched by the spontaneous participation and appreciation of the community for art-related – in particular music and dance – events,” said Pretorius. A highlight was the community’s involvement in the event and the value it adds to the students’ organising skills.

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