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UFS communication campaigns recognised by IABC and MACE

09 December 2022 | Story Rulanzen Martin | Photo Barend Nagel

Web read more — From the left: Rulanzen Martin, Lacea Loader, Dr Nitha Ramnath, and Martie Nortjé.

Another year, another round of national and international awards for the Department of Communication and Marketing’s (DCM) campaigns and projects. This year saw DCM pick up an International Association of Business Communicators (IABC) Africa Silver Quill Award of Excellence for Communication Research for Narrative Building Storytelling. This project and subsequent award were in partnership with Development Communication Solutions (DevCom), led by Lacea Loader, Director: Communication and Marketing.

During the 2022 annual Marketing, Advancement and Communication in Education (MACE) Excellence Awards, DCM won four excellence awards. Dr Nitha Ramnath, Deputy Director: Corporate Relations, won a Silver Award of Excellence for the 2021 Rector’s Concert, and a Bronze Award of Excellence for the 2022 Rector’s Concert.

Lacea Loader and Martie Nortjé, Manager: Reputation, Brand and Marketing Management, won a Bronze Award of Excellence for the project ‘UFS – Our Story: The building and implementation of a brand narrative.’ Rounding up the UFS’ winning tally was Website Editor, Rulanzen Martin, who won a MACE Bronze Award of Excellence for the 2021 UFS Deaf Awareness Month (DAM) Campaign. The DAM campaign also received recognition during the 2021 IABC Silver Quill awards, where it won a Silver Quill Award of Excellence.

Awards a perfect opportunity to benchmark

“The awards give recognition to the communication efforts and endeavours undertaken by DCM as the strategic communication partner at the UFS; it also serves as a perfect opportunity to benchmark against peers and the industry. I am extremely proud of what the team has achieved,” says Loader. “It is an honour when our projects receive awards, given the calibre of entries submitted for both the IABC and MACE awards programmes. The IABC awards programme is for all industries, while the MACE awards only recognise higher education institutions,” she says.

For the 2022 MACE Excellence Awards, a total of 95 awards were awarded to 12 institutions from a total of 171 entries.

News Archive

2016: The year that was on the Qwaqwa Campus

2016-12-19

Dr Lehlohonolo Koao believes his research
will improve ordinary lives.
Photo: Thabo Kessah

Prof Lis Lange making a point about
the governance, leadership, and
management processes at the university.
Photo: Thabo Kessah

One of the leading performers of
I-DENT-I-TIES, Baanetse Mokhotla.
Photo: Thabo Kessah

The year 2016 has seen the Qwaqwa Campus become a hive of activity from all fronts.

Lithium-ion batteries research

On the research front, Dr Lehlohonolo Koao started work on the research that is aimed at improving lives of ordinary people. His research project focuses on improving the efficiency of lithium-ion batteries that are now commonly used in portable electronics, such as cellphones and laptops.

“This study will enhance power retention in the batteries for improved daily life since cellphones, solar panels, and laptops, to mention only a few, are now a way of life.’’

Dr Koao is a Senior Lecturer in the Department of Physics, where he specialises in solid state materials. He is also a member of the Vice-Chancellor’s Prestige Scholars Programme.

Spotlight on the academic project

To create a conducive teaching and learning environment on the campus amid the academic difficulties experienced during the year, the Institute for Reconciliation and Social Justice (IRSJ) hosted a critical conversation that was facilitated by Vice-Rector: Academic, Prof Lis Lange.

Prof Lange interacted with students who asked her very difficult, but critical questions relating to internal UFS processes aimed at academic excellence. Issues that were discussed included developing a common understanding on governance, leadership, and management processes at the university.

Student talent unearthed

This was a year during which massive student talent was unearthed by an unusual stage play called I-DENT-I-TIES. This large-scale interdisciplinary performance project afforded Qwaqwa students an unforgettable experience. This was according to Baanetse Mokhotla, one of the leading performers.

“I have personally learnt a lot about performing arts and also grew as an individual.”

The creative minds behind the play included New York-based Dutch director, Erwin Maas; Vienna-based Dutch theatre designer, Nico de Rooij; Djana Covic, a Serbian performance-craft-artist based in Vienna; and South African film and stage legend Jerry Mofokeng. The production was part of this year’s Vrystaat Arts Festival in Bloemfontein.

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