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UFS communication campaigns recognised by IABC and MACE

09 December 2022 | Story Rulanzen Martin | Photo Barend Nagel

Web read more — From the left: Rulanzen Martin, Lacea Loader, Dr Nitha Ramnath, and Martie Nortjé.

Another year, another round of national and international awards for the Department of Communication and Marketing’s (DCM) campaigns and projects. This year saw DCM pick up an International Association of Business Communicators (IABC) Africa Silver Quill Award of Excellence for Communication Research for Narrative Building Storytelling. This project and subsequent award were in partnership with Development Communication Solutions (DevCom), led by Lacea Loader, Director: Communication and Marketing.

During the 2022 annual Marketing, Advancement and Communication in Education (MACE) Excellence Awards, DCM won four excellence awards. Dr Nitha Ramnath, Deputy Director: Corporate Relations, won a Silver Award of Excellence for the 2021 Rector’s Concert, and a Bronze Award of Excellence for the 2022 Rector’s Concert.

Lacea Loader and Martie Nortjé, Manager: Reputation, Brand and Marketing Management, won a Bronze Award of Excellence for the project ‘UFS – Our Story: The building and implementation of a brand narrative.’ Rounding up the UFS’ winning tally was Website Editor, Rulanzen Martin, who won a MACE Bronze Award of Excellence for the 2021 UFS Deaf Awareness Month (DAM) Campaign. The DAM campaign also received recognition during the 2021 IABC Silver Quill awards, where it won a Silver Quill Award of Excellence.

Awards a perfect opportunity to benchmark

“The awards give recognition to the communication efforts and endeavours undertaken by DCM as the strategic communication partner at the UFS; it also serves as a perfect opportunity to benchmark against peers and the industry. I am extremely proud of what the team has achieved,” says Loader. “It is an honour when our projects receive awards, given the calibre of entries submitted for both the IABC and MACE awards programmes. The IABC awards programme is for all industries, while the MACE awards only recognise higher education institutions,” she says.

For the 2022 MACE Excellence Awards, a total of 95 awards were awarded to 12 institutions from a total of 171 entries.

News Archive

Meet our Council: A teacher with a passion for changing lives

2016-12-19

Henry Dumisani Madlala

William Arthur Ward once said: “The mediocre teacher tells. The good teacher explains. The superior teacher demonstrates. The great teacher inspires.”

However, a teacher can only be great and inspire when teaching is a passion and a calling.

This is exactly the case with Henry Dumisani Madlala, Councillor of the University of the Free State. Mr Madlala is the principal of New Horizon College, a private school in Harrismith.

High educational standards and quality teaching
“New Horizon College is an independent, non-racial educational institution striving to maintain high educational standards and making quality education accessible to all. We have attained a 100% matric pass rate each year in the past six years since I became headmaster."

"My recipe is simple: teachers must teach and learners must learn.”

Mr Madlala was born and bred in KwaZulu-Natal and matriculated from Amazulu High School. Afterwards, he completed a BSc degree in Mathematics and Physics at the University of the North’s Qwaqwa Campus.

Delegate, govern, and trust
He says: “There are three key management principles which I follow as principal: delegate, govern, and trust. I give responsibilities to people, I make sure that they know what is expected of them, and in the end I trust them to carry out their responsibilities.”

His career as teacher and principal has been full of highlights on which he looks back with satisfaction.

Proud to plough back into the university
Madlala has been serving on the UFS Council since 2010 and has been part of Kovsie Alumni’s executive management since 2011. He is proud to plough back into the university in this manner.

“To me, being a Kovsie alumnus means pride, respect, discipline, and loyalty. Once a Kovsie, always a Kovsie!”

For this reason, Madlala believes that the UFS will play a major role in the country and in higher education for a long time to come.

“The UFS has been in existence for more than a hundred years and will no doubt survive for another hundred years or longer. We are indeed one of the leading universities in the country when it comes to transformation and academic excellence. The survival of the UFS is not a dream, but a reality.”

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