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UFS communication campaigns recognised by IABC and MACE

09 December 2022 | Story Rulanzen Martin | Photo Barend Nagel

Web read more — From the left: Rulanzen Martin, Lacea Loader, Dr Nitha Ramnath, and Martie Nortjé.

Another year, another round of national and international awards for the Department of Communication and Marketing’s (DCM) campaigns and projects. This year saw DCM pick up an International Association of Business Communicators (IABC) Africa Silver Quill Award of Excellence for Communication Research for Narrative Building Storytelling. This project and subsequent award were in partnership with Development Communication Solutions (DevCom), led by Lacea Loader, Director: Communication and Marketing.

During the 2022 annual Marketing, Advancement and Communication in Education (MACE) Excellence Awards, DCM won four excellence awards. Dr Nitha Ramnath, Deputy Director: Corporate Relations, won a Silver Award of Excellence for the 2021 Rector’s Concert, and a Bronze Award of Excellence for the 2022 Rector’s Concert.

Lacea Loader and Martie Nortjé, Manager: Reputation, Brand and Marketing Management, won a Bronze Award of Excellence for the project ‘UFS – Our Story: The building and implementation of a brand narrative.’ Rounding up the UFS’ winning tally was Website Editor, Rulanzen Martin, who won a MACE Bronze Award of Excellence for the 2021 UFS Deaf Awareness Month (DAM) Campaign. The DAM campaign also received recognition during the 2021 IABC Silver Quill awards, where it won a Silver Quill Award of Excellence.

Awards a perfect opportunity to benchmark

“The awards give recognition to the communication efforts and endeavours undertaken by DCM as the strategic communication partner at the UFS; it also serves as a perfect opportunity to benchmark against peers and the industry. I am extremely proud of what the team has achieved,” says Loader. “It is an honour when our projects receive awards, given the calibre of entries submitted for both the IABC and MACE awards programmes. The IABC awards programme is for all industries, while the MACE awards only recognise higher education institutions,” she says.

For the 2022 MACE Excellence Awards, a total of 95 awards were awarded to 12 institutions from a total of 171 entries.

News Archive

Highlights of South Campus

2017-01-18

We look back on 2016 to pick out the outstanding achievements of our three campuses. Here is a selection of headlines from the South Campus.

Fully online Advanced Certificate in Teaching (ACT)
In July 2016, the South Campus of the University of the Free State (UFS) became the first in South Africa to introduce an online platform for teachers to obtain the Advanced Certificate in Teaching (ACT). This unique platform, entirely online, provides teachers the opportunity to complete these certificates faster than before.

First residence for UFS South Campus
In the second semester of 2016, a new residence, named Legae, was opened on the South Campus, with 146 double rooms and 17 kitchens. The new residence accommodates 250 undergraduate and 20 postgraduate students and has 270 beds, 20 single-bedroom flats, 12 additional single rooms, as well as eight laundry rooms and a drying area. Since the UFS strives to cater for differently-abled people, this residence has two rooms available on the ground floor of Block C for differently-abled students.

The residence is also the first at the university that has a grey-water system installed. This water will then be reused for toilet flushing as well as for irrigation purposes on the campus.

South Campus supplementary schools foster future Kovsies
The Monyetla Bursary Project, in partnership with the UFS and other sponsors, presents an annual Winter School for Grade 12 learners on the South Campus. In addition, a Saturday school for Grade 12s has been in operation since 2007.

“Champion teachers in the district assist learners”

Each Saturday, 650 learners attend the classes. Chris Grobler, a science teacher at Navalsig High School in Bloemfontein, who organises both schools, says: “The 1 200 learners at the Winter School came not only from the Free State but from as far as the North West province, Gauteng, and Eastern Cape. We are very pleased about this, as it means that the image of the UFS is being carried further afield.”

A special feature included in this year’s programme was interpreting services in South African Sign Language (SASL) for deaf students.

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