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UFS communication campaigns recognised by IABC and MACE

09 December 2022 | Story Rulanzen Martin | Photo Barend Nagel

Web read more — From the left: Rulanzen Martin, Lacea Loader, Dr Nitha Ramnath, and Martie Nortjé.

Another year, another round of national and international awards for the Department of Communication and Marketing’s (DCM) campaigns and projects. This year saw DCM pick up an International Association of Business Communicators (IABC) Africa Silver Quill Award of Excellence for Communication Research for Narrative Building Storytelling. This project and subsequent award were in partnership with Development Communication Solutions (DevCom), led by Lacea Loader, Director: Communication and Marketing.

During the 2022 annual Marketing, Advancement and Communication in Education (MACE) Excellence Awards, DCM won four excellence awards. Dr Nitha Ramnath, Deputy Director: Corporate Relations, won a Silver Award of Excellence for the 2021 Rector’s Concert, and a Bronze Award of Excellence for the 2022 Rector’s Concert.

Lacea Loader and Martie Nortjé, Manager: Reputation, Brand and Marketing Management, won a Bronze Award of Excellence for the project ‘UFS – Our Story: The building and implementation of a brand narrative.’ Rounding up the UFS’ winning tally was Website Editor, Rulanzen Martin, who won a MACE Bronze Award of Excellence for the 2021 UFS Deaf Awareness Month (DAM) Campaign. The DAM campaign also received recognition during the 2021 IABC Silver Quill awards, where it won a Silver Quill Award of Excellence.

Awards a perfect opportunity to benchmark

“The awards give recognition to the communication efforts and endeavours undertaken by DCM as the strategic communication partner at the UFS; it also serves as a perfect opportunity to benchmark against peers and the industry. I am extremely proud of what the team has achieved,” says Loader. “It is an honour when our projects receive awards, given the calibre of entries submitted for both the IABC and MACE awards programmes. The IABC awards programme is for all industries, while the MACE awards only recognise higher education institutions,” she says.

For the 2022 MACE Excellence Awards, a total of 95 awards were awarded to 12 institutions from a total of 171 entries.

News Archive

UFS welcomes unanimous judgement about its Language Policy in the Supreme Court of Appeal

2017-03-28

The University of the Free State (UFS) is pleased with the unanimous judgment handed down in the Supreme Court of Appeal this morning, in which the application from AfriForum and Solidarity to review and set aside the decision by the UFS Council to adopt a new Language Policy was dismissed.

The court accordingly directed that AfriForum and Solidarity pay the legal costs of the UFS, which include the costs of two Counsel. This is the second time that the two applicants were ordered to pay the university’s legal costs.

The UFS further welcomes the decision by the Full Bench that the Free State High Court made a mistake last year by indicating that the UFS Council made an irrational decision when it approved the new Language Policy on 11 March 2016.

“Today’s decision is a milestone in the history of the University of the Free State and underlines the importance of the decision made by the Council last year. The decision comes with a responsibility, as we now have to ensure that all our students can become part of the global community of scholars by providing them with the necessary support. We also have to make our staff and students understand the implication of the court’s decision,” said Prof Nicky Morgan, acting Vice-Chancellor and Rector of the UFS.

The effect of today’s judgment is that the UFS may proceed to implement the new Language Policy according to its Implementation Plan. The new policy entails English as primary medium of instruction, but with the introduction of a tutorial system in Afrikaans and progressively in Sesotho to support students’ learning in their first and second year of study.

The policy has been piloted since January 2017 with first-year students in three faculties: Law, Health Sciences, and the Humanities. In these faculties, the majority of students indicated their preference to be taught in English. The Afrikaans-English policy will be maintained in the rest of the faculties in 2017 and phased out according to an implementation plan as from 2018.

Current registered students are able to complete their studies in the language they selected upon registration.

Released by:
Lacea Loader (Director: Communication and Brand Management)
Telephone: +27 51 401 2584 | +27 83 645 2454
Email: news@ufs.ac.za | loaderl@ufs.ac.za
Fax: +27 51 444 6393

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