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UFS communication campaigns recognised by IABC and MACE

09 December 2022 | Story Rulanzen Martin | Photo Barend Nagel

Web read more — From the left: Rulanzen Martin, Lacea Loader, Dr Nitha Ramnath, and Martie Nortjé.

Another year, another round of national and international awards for the Department of Communication and Marketing’s (DCM) campaigns and projects. This year saw DCM pick up an International Association of Business Communicators (IABC) Africa Silver Quill Award of Excellence for Communication Research for Narrative Building Storytelling. This project and subsequent award were in partnership with Development Communication Solutions (DevCom), led by Lacea Loader, Director: Communication and Marketing.

During the 2022 annual Marketing, Advancement and Communication in Education (MACE) Excellence Awards, DCM won four excellence awards. Dr Nitha Ramnath, Deputy Director: Corporate Relations, won a Silver Award of Excellence for the 2021 Rector’s Concert, and a Bronze Award of Excellence for the 2022 Rector’s Concert.

Lacea Loader and Martie Nortjé, Manager: Reputation, Brand and Marketing Management, won a Bronze Award of Excellence for the project ‘UFS – Our Story: The building and implementation of a brand narrative.’ Rounding up the UFS’ winning tally was Website Editor, Rulanzen Martin, who won a MACE Bronze Award of Excellence for the 2021 UFS Deaf Awareness Month (DAM) Campaign. The DAM campaign also received recognition during the 2021 IABC Silver Quill awards, where it won a Silver Quill Award of Excellence.

Awards a perfect opportunity to benchmark

“The awards give recognition to the communication efforts and endeavours undertaken by DCM as the strategic communication partner at the UFS; it also serves as a perfect opportunity to benchmark against peers and the industry. I am extremely proud of what the team has achieved,” says Loader. “It is an honour when our projects receive awards, given the calibre of entries submitted for both the IABC and MACE awards programmes. The IABC awards programme is for all industries, while the MACE awards only recognise higher education institutions,” she says.

For the 2022 MACE Excellence Awards, a total of 95 awards were awarded to 12 institutions from a total of 171 entries.

News Archive

Shimlas honoured to meet Prof Petersen

2017-04-12

Prof Francis Petersen, Vice-Chancellor and Rector, with
Shimla captain, Stephan Janse van Rensburg, in front of
the Main Building.
Photo: Rulanzen Martin

“I studied at Maties and worked for quite a long time at the University of Cape Town so I am also an Ikey, but now I am a Kovsie. So I am obviously supporting and fully behind the Kovsie team.”

This was what the new University of the Free State Vice-Chancellor and Rector, Prof Francis Petersen, said to the Shimla rugby team at a breakfast on 7 April 2017. The Varsity Cup team was invited to the Main Building by Prof Petersen to congratulate them on a great season. The Rector also thanked the team’s management. “All of them wanted to see you and we have waited quite a few months for you. And thank you for the invite. It means a lot us,” said Jaco Swanepoel, Shimla assistant coach.

Shimlas went in as underdogs

“I was completely stunned by the way you played on Monday night,” Prof Petersen said.

A young Shimlas team went into the tournament as underdogs, but managed to reach the Varsity Cup semifinal against Tuks on 3 April 2017 in Pretoria. The Shimlas staged a great comeback and pushed the home team until the end. They only lost 21-28 against a strong University of Pretoria team.

The Rector also reiterated the importance of sport within the university. “Sport is a unifier and we should use it more to unite.”

Great privilege to meet the new Rector

“It is a massive privilege for our team to be invited by Prof Petersen for a nice breakfast. To know that we have his support, as well as that of the entire university, means a lot to us,” said Stephan Janse van Rensburg, Shimla captain.

The Shimlas wanted to make UFS proud by making a difference and it showed during the semi-final. “We played under extreme pressure and went into the semi-finals as complete underdogs. We played for every Kovsie but unfortunately it didn’t go our way,” Stephan said.

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