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UFS communication campaigns recognised by IABC and MACE

09 December 2022 | Story Rulanzen Martin | Photo Barend Nagel

Web read more — From the left: Rulanzen Martin, Lacea Loader, Dr Nitha Ramnath, and Martie Nortjé.

Another year, another round of national and international awards for the Department of Communication and Marketing’s (DCM) campaigns and projects. This year saw DCM pick up an International Association of Business Communicators (IABC) Africa Silver Quill Award of Excellence for Communication Research for Narrative Building Storytelling. This project and subsequent award were in partnership with Development Communication Solutions (DevCom), led by Lacea Loader, Director: Communication and Marketing.

During the 2022 annual Marketing, Advancement and Communication in Education (MACE) Excellence Awards, DCM won four excellence awards. Dr Nitha Ramnath, Deputy Director: Corporate Relations, won a Silver Award of Excellence for the 2021 Rector’s Concert, and a Bronze Award of Excellence for the 2022 Rector’s Concert.

Lacea Loader and Martie Nortjé, Manager: Reputation, Brand and Marketing Management, won a Bronze Award of Excellence for the project ‘UFS – Our Story: The building and implementation of a brand narrative.’ Rounding up the UFS’ winning tally was Website Editor, Rulanzen Martin, who won a MACE Bronze Award of Excellence for the 2021 UFS Deaf Awareness Month (DAM) Campaign. The DAM campaign also received recognition during the 2021 IABC Silver Quill awards, where it won a Silver Quill Award of Excellence.

Awards a perfect opportunity to benchmark

“The awards give recognition to the communication efforts and endeavours undertaken by DCM as the strategic communication partner at the UFS; it also serves as a perfect opportunity to benchmark against peers and the industry. I am extremely proud of what the team has achieved,” says Loader. “It is an honour when our projects receive awards, given the calibre of entries submitted for both the IABC and MACE awards programmes. The IABC awards programme is for all industries, while the MACE awards only recognise higher education institutions,” she says.

For the 2022 MACE Excellence Awards, a total of 95 awards were awarded to 12 institutions from a total of 171 entries.

News Archive

Student makes SA academic history

2007-11-04

Pulane Mahloka, a final-year B.Sc. (Quantity Surveying) student at the University of the Free State (UFS), has made academic history by becoming the first black student to be awarded a gold medal by the Association of South African Quantity Surveyors (ASAQS).

She is the fourteenth UFS student since 1970 to receive this accolade, and is only the sixth female student of the UFS to attain this honour.

According to the modest 23-year-old Ms Mahloka, her academic success attests to the quality of training the University of the Free State is providing.

“I did not in my wildest dreams ever imagine that I could be selected as the winner. I feel truly humbled and grateful to be counted amongst the achievers in my field of study,” said Ms Mahloka.

By smashing through the proverbial glass ceiling, Ms Mahloka hopes that she can inspire black students all over the country, particularly those from previously disadvantaged backgrounds, so that they can realise that all is not gloomy.

Her advice to fellow students is: “There is little you can do about where you come from. Do not be ashamed, but work hard to develop yourself. Do not confine yourself by the fact that you were never exposed to certain equipment and books. Now that you have made it to university, it is your chance to work hard and make something out of your life.”

Ms Mahloka, who hails from Maseru in Lesotho, has been a star academic performer since her first year in 2003, when she received an award for the best first-year student.

Media Release
Issued by: Mangaliso Radebe
Assistant Director: Media Liaison
Tel: 051 401 2828
Cell: 078 460 3320
E-mail: radebemt.stg@mail.ufs.ac.za
2 November 2007

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