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UFS communication campaigns recognised by IABC and MACE

09 December 2022 | Story Rulanzen Martin | Photo Barend Nagel

Web read more — From the left: Rulanzen Martin, Lacea Loader, Dr Nitha Ramnath, and Martie Nortjé.

Another year, another round of national and international awards for the Department of Communication and Marketing’s (DCM) campaigns and projects. This year saw DCM pick up an International Association of Business Communicators (IABC) Africa Silver Quill Award of Excellence for Communication Research for Narrative Building Storytelling. This project and subsequent award were in partnership with Development Communication Solutions (DevCom), led by Lacea Loader, Director: Communication and Marketing.

During the 2022 annual Marketing, Advancement and Communication in Education (MACE) Excellence Awards, DCM won four excellence awards. Dr Nitha Ramnath, Deputy Director: Corporate Relations, won a Silver Award of Excellence for the 2021 Rector’s Concert, and a Bronze Award of Excellence for the 2022 Rector’s Concert.

Lacea Loader and Martie Nortjé, Manager: Reputation, Brand and Marketing Management, won a Bronze Award of Excellence for the project ‘UFS – Our Story: The building and implementation of a brand narrative.’ Rounding up the UFS’ winning tally was Website Editor, Rulanzen Martin, who won a MACE Bronze Award of Excellence for the 2021 UFS Deaf Awareness Month (DAM) Campaign. The DAM campaign also received recognition during the 2021 IABC Silver Quill awards, where it won a Silver Quill Award of Excellence.

Awards a perfect opportunity to benchmark

“The awards give recognition to the communication efforts and endeavours undertaken by DCM as the strategic communication partner at the UFS; it also serves as a perfect opportunity to benchmark against peers and the industry. I am extremely proud of what the team has achieved,” says Loader. “It is an honour when our projects receive awards, given the calibre of entries submitted for both the IABC and MACE awards programmes. The IABC awards programme is for all industries, while the MACE awards only recognise higher education institutions,” she says.

For the 2022 MACE Excellence Awards, a total of 95 awards were awarded to 12 institutions from a total of 171 entries.

News Archive

African values important for transformation, says deputy minister

2007-11-06

The Deputy Minister of Education, Mr Enver Surty, says real transformation in education cannot take place if African values and belief systems are not put at the centre of educational practices.

Mr Surty was speaking last night at the launch of the Centre for Africa Studies at the University of the Free State in Bloemfontein.

According to the Deputy Minister of Education, the launch of the Centre for Africa Studies at the University of the Free State shows a strong commitment by the university to transformation.

“It shows the readiness on the part of the institution to create and consolidate space for African epistemologies as a way of reclaiming our African identity”, Mr Surty said.

He said the launch provided all stakeholders with a golden opportunity to influence curriculum development in schools so that it better reflects the understanding and the desire to learn more about Africa. He said this cannot happen without a sound knowledge produced by Africans, which can then be shared with the rest of humanity.

“It is no longer tenable that African scholars should take a back seat and merely consume, often uncritically, knowledge systems that have been produced and sifted through other minds. Similarly, our intellectual pursuits cannot take place in isolation. Indeed our fountains of knowledge could only be deepened with more exposure to, and critical engagement with other systems of knowledge across the world”, he said.

According to the Director of the Africa Studies Programme at the UFS, Prof Phillip Nel, the Centre for Africa Studies will focus on the issues and challenges of Africa and make the context of Africa a part of the UFS’s academic activities in a sustained and innovative way.

The centre will closely co-operate and liaise with prominent African initiatives and structures like the African Union, Pan-African Parliament, Southern African Development Community (SADC), Economic Community of West African States (ECOWAS) and many others.

Media Release
Issued by: Mangaliso Radebe
Assistant Director: Media Liaison
Tel: 051 401 2828
Cell: 078 460 3320
E-mail: radebemt.stg@mail.ufs.ac.za

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