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UFS communication campaigns recognised by IABC and MACE

09 December 2022 | Story Rulanzen Martin | Photo Barend Nagel

Web read more — From the left: Rulanzen Martin, Lacea Loader, Dr Nitha Ramnath, and Martie Nortjé.

Another year, another round of national and international awards for the Department of Communication and Marketing’s (DCM) campaigns and projects. This year saw DCM pick up an International Association of Business Communicators (IABC) Africa Silver Quill Award of Excellence for Communication Research for Narrative Building Storytelling. This project and subsequent award were in partnership with Development Communication Solutions (DevCom), led by Lacea Loader, Director: Communication and Marketing.

During the 2022 annual Marketing, Advancement and Communication in Education (MACE) Excellence Awards, DCM won four excellence awards. Dr Nitha Ramnath, Deputy Director: Corporate Relations, won a Silver Award of Excellence for the 2021 Rector’s Concert, and a Bronze Award of Excellence for the 2022 Rector’s Concert.

Lacea Loader and Martie Nortjé, Manager: Reputation, Brand and Marketing Management, won a Bronze Award of Excellence for the project ‘UFS – Our Story: The building and implementation of a brand narrative.’ Rounding up the UFS’ winning tally was Website Editor, Rulanzen Martin, who won a MACE Bronze Award of Excellence for the 2021 UFS Deaf Awareness Month (DAM) Campaign. The DAM campaign also received recognition during the 2021 IABC Silver Quill awards, where it won a Silver Quill Award of Excellence.

Awards a perfect opportunity to benchmark

“The awards give recognition to the communication efforts and endeavours undertaken by DCM as the strategic communication partner at the UFS; it also serves as a perfect opportunity to benchmark against peers and the industry. I am extremely proud of what the team has achieved,” says Loader. “It is an honour when our projects receive awards, given the calibre of entries submitted for both the IABC and MACE awards programmes. The IABC awards programme is for all industries, while the MACE awards only recognise higher education institutions,” she says.

For the 2022 MACE Excellence Awards, a total of 95 awards were awarded to 12 institutions from a total of 171 entries.

News Archive

President’s advisor commends UFS job creation project

2007-11-07

One of President Thabo Mbeki’s international business advisors, Dr Percy Barnevik, has commended the Mangaung University of the Free State Community Partnership Programme (MUCPP) in Bloemfontein as an example of community-based job-creation efforts.

“I am encouraged with what is going on, but you have to step up the speed dramatically. We don’t want to see 5000 jobs per month, we want to see 25000”, Dr Barnevik emphasized.

The Swedish-born business executive is a member of President Mbeki’s International Investment Council which met this weekend in George. Dr Barnevik is also involved with the Indian charity organisation Hand in Hand in their programmes to eliminate rural poverty.

The University of the Free State (UFS) is involved in the National Programme for the Creation of Small Enterprises and Jobs for the Second Economy as part of the government’s Accelerated and Shared Growth Initiative for South Africa (ASGISA).

As part of government’s job creation efforts, the UFS was appointed as a training provider for small enterprises and community based organisations.

According to the Programme Co-ordinator at the UFS, Dr Aldo Stroebel, the University of the Free State is therefore using the partnership model of MUCPP as a vehicle for training and development as well as a model that can potentially be rolled out nationally to other provinces as part of the programme to create small enterprises and jobs in the second economy.

As a result of the UFS’s involvement, 150 people were trained last year in identifying and mentoring existing self-help groups, small enterprises and community based organisations, to strengthen their ability to establish and grow small enterprises in an effort to create jobs in the Second Economy.

Media Release
Issued by: Mangaliso Radebe
Assistant Director: Media Liaison
Tel: 051 401 2828
Cell: 078 460 3320
E-mail: radebemt.stg@mail.ufs.ac.za
12 November 2007

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