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UFS communication campaigns recognised by IABC and MACE

09 December 2022 | Story Rulanzen Martin | Photo Barend Nagel

Web read more — From the left: Rulanzen Martin, Lacea Loader, Dr Nitha Ramnath, and Martie Nortjé.

Another year, another round of national and international awards for the Department of Communication and Marketing’s (DCM) campaigns and projects. This year saw DCM pick up an International Association of Business Communicators (IABC) Africa Silver Quill Award of Excellence for Communication Research for Narrative Building Storytelling. This project and subsequent award were in partnership with Development Communication Solutions (DevCom), led by Lacea Loader, Director: Communication and Marketing.

During the 2022 annual Marketing, Advancement and Communication in Education (MACE) Excellence Awards, DCM won four excellence awards. Dr Nitha Ramnath, Deputy Director: Corporate Relations, won a Silver Award of Excellence for the 2021 Rector’s Concert, and a Bronze Award of Excellence for the 2022 Rector’s Concert.

Lacea Loader and Martie Nortjé, Manager: Reputation, Brand and Marketing Management, won a Bronze Award of Excellence for the project ‘UFS – Our Story: The building and implementation of a brand narrative.’ Rounding up the UFS’ winning tally was Website Editor, Rulanzen Martin, who won a MACE Bronze Award of Excellence for the 2021 UFS Deaf Awareness Month (DAM) Campaign. The DAM campaign also received recognition during the 2021 IABC Silver Quill awards, where it won a Silver Quill Award of Excellence.

Awards a perfect opportunity to benchmark

“The awards give recognition to the communication efforts and endeavours undertaken by DCM as the strategic communication partner at the UFS; it also serves as a perfect opportunity to benchmark against peers and the industry. I am extremely proud of what the team has achieved,” says Loader. “It is an honour when our projects receive awards, given the calibre of entries submitted for both the IABC and MACE awards programmes. The IABC awards programme is for all industries, while the MACE awards only recognise higher education institutions,” she says.

For the 2022 MACE Excellence Awards, a total of 95 awards were awarded to 12 institutions from a total of 171 entries.

News Archive

Prof. Johan Willemse appointed on boards of Absa

2008-01-22

Prof. Johan Willemse, Departmental Chairperson of the University of the Free State's (UFS) Department of Agricultural Economics, has been appointed as an independent non-executive director on the boards of Absa Group and Absa Bank with effect from 1 January 2008. He belongs to the South African Agricultural Writers Association, is a regular columnist for various agricultural periodicals, and has been a presenter and programme advisor on national television in respect of agricultural matters. Prof. Willemse also studied at the University of Illinois with a Cochrane Fellowship bursary in 2003. He has his own agriculture consulting business and has won numerous national agricultural awards and achievements. He was a member of the Ministerial Task Group to evaluate the 1992 drought aid to farmers and was appointed by the Minister of Agriculture and Land Affairs in 1997 to advise on the implementation of the Marketing of Agricultural Products Act. Prof. Willemse is a specialist on agricultural marketing, strategy and policy formulation.

Photo: Supplied

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