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09 December 2022 | Story Rulanzen Martin | Photo Barend Nagel
From the left: Rulanzen Martin, Lacea Loader, Dr Nitha Ramnath, and Martie Nortjé.

Another year, another round of national and international awards for the Department of Communication and Marketing’s (DCM) campaigns and projects. This year saw DCM pick up an International Association of Business Communicators (IABC) Africa Silver Quill Award of Excellence for Communication Research for Narrative Building Storytelling. This project and subsequent award were in partnership with Development Communication Solutions (DevCom), led by Lacea Loader, Director: Communication and Marketing. 

During the 2022 annual Marketing, Advancement and Communication in Education (MACE) Excellence Awards, DCM won four excellence awards. Dr Nitha Ramnath, Deputy Director: Corporate Relations, won a Silver Award of Excellence for the 2021 Rector’s Concert, and a Bronze Award of Excellence for the 2022 Rector’s Concert. 

Lacea Loader and Martie Nortjé, Manager: Reputation, Brand and Marketing Management, won a Bronze Award of Excellence for the project ‘UFS – Our Story: The building and implementation of a brand narrative.’ Rounding up the UFS’ winning tally was Website Editor, Rulanzen Martin, who won a MACE Bronze Award of Excellence for the 2021 UFS Deaf Awareness Month (DAM) Campaign. The DAM campaign also received recognition during the 2021 IABC Silver Quill awards, where it won a Silver Quill Award of Excellence. 

Awards a perfect opportunity to benchmark 

“The awards give recognition to the communication efforts and endeavours undertaken by DCM as the strategic communication partner at the UFS; it also serves as a perfect opportunity to benchmark against peers and the industry. I am extremely proud of what the team has achieved,” says Loader.  “It is an honour when our projects receive awards, given the calibre of entries submitted for both the IABC and MACE awards programmes. The IABC awards programme is for all industries, while the MACE awards only recognise higher education institutions,” she says. 

For the 2022 MACE Excellence Awards, a total of 95 awards were awarded to 12 institutions from a total of 171 entries.

News Archive

Music builds bridges - Diva Mimi Coertse
2004-09-21

Music is not bounded by colour, religion, politics or time. It builds bridges. It reaches out to people’s hearts and feelings. Everyone understands the language of music. These were the words of the opera and chamber music diva, Mimi Coertse, who delivered the 34th C.R. Swart Memorial Lecture of the Faculty of Humanities at the University of the Free State. The theme of her lecture was Music as international language. Ms. Coertse said there are no boundaries to music. Different from the spoken word in drama, music can be understood by everyone. There are no boundaries in classical music – and specifically in opera. Developed nations adopted the Eurocentric art form as part of their culture. Examples are China, Korea and Japan where classical music became part of these counties’ national culture, she said. “Unfortunately, however, classical music is seen in many instances – and even in our country – as Eurocentric, but that is not the case. When you start analysing it, you will notice that our black choirs specifically sing opera in choir competitions. These choir competitions became a major industry. These choirs prefer to sing opera.” Ms. Coertse said music brings joy, pleasure, relaxations and healing. It moves into the inner chambers of people’s hearts. You cannot swear at someone in music of curse the. Music is sensual, emotional and very spiritual. God is the writer, man just the player.

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