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UFS communication campaigns recognised by IABC and MACE

09 December 2022 | Story Rulanzen Martin | Photo Barend Nagel

Web read more — From the left: Rulanzen Martin, Lacea Loader, Dr Nitha Ramnath, and Martie Nortjé.

Another year, another round of national and international awards for the Department of Communication and Marketing’s (DCM) campaigns and projects. This year saw DCM pick up an International Association of Business Communicators (IABC) Africa Silver Quill Award of Excellence for Communication Research for Narrative Building Storytelling. This project and subsequent award were in partnership with Development Communication Solutions (DevCom), led by Lacea Loader, Director: Communication and Marketing.

During the 2022 annual Marketing, Advancement and Communication in Education (MACE) Excellence Awards, DCM won four excellence awards. Dr Nitha Ramnath, Deputy Director: Corporate Relations, won a Silver Award of Excellence for the 2021 Rector’s Concert, and a Bronze Award of Excellence for the 2022 Rector’s Concert.

Lacea Loader and Martie Nortjé, Manager: Reputation, Brand and Marketing Management, won a Bronze Award of Excellence for the project ‘UFS – Our Story: The building and implementation of a brand narrative.’ Rounding up the UFS’ winning tally was Website Editor, Rulanzen Martin, who won a MACE Bronze Award of Excellence for the 2021 UFS Deaf Awareness Month (DAM) Campaign. The DAM campaign also received recognition during the 2021 IABC Silver Quill awards, where it won a Silver Quill Award of Excellence.

Awards a perfect opportunity to benchmark

“The awards give recognition to the communication efforts and endeavours undertaken by DCM as the strategic communication partner at the UFS; it also serves as a perfect opportunity to benchmark against peers and the industry. I am extremely proud of what the team has achieved,” says Loader. “It is an honour when our projects receive awards, given the calibre of entries submitted for both the IABC and MACE awards programmes. The IABC awards programme is for all industries, while the MACE awards only recognise higher education institutions,” she says.

For the 2022 MACE Excellence Awards, a total of 95 awards were awarded to 12 institutions from a total of 171 entries.

News Archive

UFS lays criminal charges against students

2008-02-28

Statement by Mr Anton Fisher, Director: Strategic Communication at the University of the Free State (UFS)

The management of the University of the Free State (UFS) has today instructed its attorneys to formulate criminal charges against four students who were involved in the production of an extremely offensive and racist video.

This follows other action taken late yesterday to prohibit two of the four students from the Reitz men’s residence from the campus. The other two students who can be seen in the video have since completed their studies and are no longer on campus.

Further steps are in the pipeline as the internal disciplinary procedure of the university must also take its course.

The Rector and Vice-Chancellor of the UFS, Prof. Frederick Fourie, has condemned the video and the gross violation of human rights that it portrays and has promised to deal swiftly and firmly with this matter.

This morning Prof. Fourie met personally with the workers who were tricked into taking part in the video and apologised to them face to face. Counselling is being arranged for the workers.

The management has also suspended lectures today in a proactive step to allow the emotions of staff and students to calm down. Lectures will resume tomorrow (Thursday 28 February 2008).

This follows a protest march earlier today against the extremely offensive and racist video which shows white students staging a mock “integration” of black workers in the residence.

After the march the management received memoranda from student organisations and two trade unions, NEHAWU and UVPERSU, about the video.

The students and the unions have made certain demands that the management will consider and respond to as soon as possible.

While the march proceeded peacefully, there have been sporadic incidents of intimidation and damage to property. Five students were arrested.

Prof. Fourie has appealed to students to act in solidarity with the management against the scourge of racism and to support the UFS in its policy to integrate student residences.

Media Release
Issued by: Lacea Loader
Assistant Director: Media Liaison
Tel: 051 401 2584
Cell: 083 645 2454
E-mail: loaderl.stg@ufs.ac.za
27 February 2008

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