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09 December 2022 | Story Rulanzen Martin | Photo Barend Nagel
From the left: Rulanzen Martin, Lacea Loader, Dr Nitha Ramnath, and Martie Nortjé.

Another year, another round of national and international awards for the Department of Communication and Marketing’s (DCM) campaigns and projects. This year saw DCM pick up an International Association of Business Communicators (IABC) Africa Silver Quill Award of Excellence for Communication Research for Narrative Building Storytelling. This project and subsequent award were in partnership with Development Communication Solutions (DevCom), led by Lacea Loader, Director: Communication and Marketing. 

During the 2022 annual Marketing, Advancement and Communication in Education (MACE) Excellence Awards, DCM won four excellence awards. Dr Nitha Ramnath, Deputy Director: Corporate Relations, won a Silver Award of Excellence for the 2021 Rector’s Concert, and a Bronze Award of Excellence for the 2022 Rector’s Concert. 

Lacea Loader and Martie Nortjé, Manager: Reputation, Brand and Marketing Management, won a Bronze Award of Excellence for the project ‘UFS – Our Story: The building and implementation of a brand narrative.’ Rounding up the UFS’ winning tally was Website Editor, Rulanzen Martin, who won a MACE Bronze Award of Excellence for the 2021 UFS Deaf Awareness Month (DAM) Campaign. The DAM campaign also received recognition during the 2021 IABC Silver Quill awards, where it won a Silver Quill Award of Excellence. 

Awards a perfect opportunity to benchmark 

“The awards give recognition to the communication efforts and endeavours undertaken by DCM as the strategic communication partner at the UFS; it also serves as a perfect opportunity to benchmark against peers and the industry. I am extremely proud of what the team has achieved,” says Loader.  “It is an honour when our projects receive awards, given the calibre of entries submitted for both the IABC and MACE awards programmes. The IABC awards programme is for all industries, while the MACE awards only recognise higher education institutions,” she says. 

For the 2022 MACE Excellence Awards, a total of 95 awards were awarded to 12 institutions from a total of 171 entries.

News Archive

Sesotho dictionary to be published
2008-04-15

 
Mr Motsamai Motsapi,  editor-in-chief.

A comprehensive bilingual Sesotho dictionary will be published in the 2008/2009 financial year, thanks to the efforts of the Sesiu sa Sesotho National Lexicography Unit hosted by the University of the Free State (UFS). ”Sesiu” is a Sesotho word meaning ”a reservoir for storing grains”.

According to the Editor-in-Chief of the Sesiu sa Sesotho National Lexicography Unit, Mr Motsamai Motsapi, the unit intends to continuously develop and modernize the Sesotho language so that its speakers are empowered to express themselves through Sesotho without any impediments, in all spheres of life.

The unit is one of the 11 nationally established Pan South African Language Board (PanSALB) structures representing South Africa’s 11 official languages.

Their main objective is to preserve and record the various indigenous languages by compiling user-friendly, comprehensive monolingual dictionaries and other lexicographic products, and to develop and promote these languages in all spheres of life.

The Minister of Arts and Culture, Dr Pallo Jordan, has lamented the fact that it is virtually impossible to find a bookstore in any of the country’s shopping malls that distributes literature in the indigenous African languages.

The minister said the capacity to both write and read in one’s home language gives real meaning to freedom of expression.

Therefore the publication of this Sesotho dictionary should be seen in the context of the development of the indigenous languages, as encapsulated in both the minister’s vision and that of the Sesiu sa Sesotho National Lexicography Unit.

The pending publication of this dictionary is the culmination of years of hard work invested in this project by the Sesiu sa Sesotho National Lexicography Unit.

“I believe that slowly but surely we have made some strides, as we have produced a Sesotho translation dictionary draft in 2006 covering letters A to Z. We have also built a considerable Sesotho corpus. But we still have a mammoth task ahead of us, because the work of compiling a dictionary does not end”, said Mr Motsapi.

“All Sesotho speakers should be involved, as the language belongs to the speech communities, and not to certain individuals”, he added.

He said given the reality that the UFS is situated in a predominantly Sesotho-speaking province and is part of its general community, it will always benefit the university to be part of the efforts of the South African nation to address the past by ensuring the development of the Sesotho language.

The unit is located in the African Languages Department of the Faculty of the Humanities at the UFS, and collaborates closely with the Language Research and Development Centre (LRDC) at the UFS to further the development of the Sesotho language. It is funded by PanSALB.

Media Release
Issued by: Mangaliso Radebe
Assistant Director: Media Liaison
Tel: 051 401 2828
Cell: 078 460 3320
E-mail: radebemt.stg@ufs.ac.za  
15 April 2008
 

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