Latest News Archive

Please select Category, Year, and then Month to display items
Previous Archive
09 February 2022 | Story Lacea Loader

The University of the Free State UFS) is aware of media reports on 8 and 9 February 2022 about challenges that students are facing related to off-campus accommodation and in particular an incident that took place on the Bloemfontein Campus in the early hours of 8 February 2022 when a group of students arrived late evening at Protection Services and requested emergency accommodation.

It is untrue that the university did not provide emergency accommodation to the group of students, and we wish to confirm that accommodation was indeed offered in two on-campus residences. However, the offer to provide such accommodation was not taken up by the Bloemfontein Campus Student Representative Council (CSRC) on behalf of the group. During Tuesday morning, university staff managed to obtain accommodation for the group in an off-campus emergency accommodation facility, to which they were taken by shuttle.

Several measures are in place to ensure the successful management of the accommodation process in consultation with and in agreement with various stakeholders. When the need arises, the university arranges emergency off-campus accommodation for students on all three campuses. Where a student cannot afford to pay for emergency accommodation, the university has measures in place, which include the provision of daily transport in the form of a shuttle service to the emergency accommodation and back to the campus – specifically during the registration period.

In addition, an Emergency Accommodation Committee, on which the CSRC sits, meets weekly. The CSRC is part of the committee’s decisions to accommodate the needs of students related to emergency accommodation.

News Archive

Dying of consumption: Studying ‘othering’ and resistance in pop culture
2014-10-31

 

 

The Centre for Africa Studies (CAS) at the UFS – under the project leadership of Prof Heidi Hudson (CAS Director) – conceptualised an interdisciplinary research project on representations of otherness and resistance.

This is in collaboration with UFS departments such as the Odeion School of Music, the Department of Drama and Theatre Arts, the Department of Fine Arts, the Jonathan Edwards Centre Africa and the Department of Afrikaans and Dutch, German and French.  

In this project, Dr Stephanie Cawood from CAS leads a sub-project on the dynamics of pop culture and consumerism. Her research unpacks and critiques pop culture representations of othering and resistance by engaging with the othering rhetoric of conspicuous consumption as well as the subversive rhetoric or culture jamming at play in various South African youth subcultures.

Consumerism has become the institutional system in which we live our daily lives. Pop culture is the result when multinational corporations take aspects of culture and turn it into commodities with high market value. In pop culture and its manifestation, consumption, marketers and savvy advertising executives have realised long ago that othering and resistance are powerful tools to artificially create empty spaces in people’s lives that can only be filled through consuming.

“The scary thing is in my opinion that everyone has become a market segment, including very young children,” says Dr Cawood.

In his 1934 book, The Theory of the Leisure Class (TLC), Thorstein Veblen coined the term conspicuous consumption to describe the conduct of the nouveau riche. He  contended that when people manage to meet their basic human requirements, any additional accumulation of wealth will no longer relate to function, but will be spent on ostentatious displays of conspicuous consumption or waste. Conspicuous consumption has evolved into invidious consumption where consumption is a mark of one’s superior social status and particularly aimed at provoking envy. The whole point is unashamed one-upmanship.  

“Think of the izikhotane or skothane cultural phenomenon where young people engage in ritualised and ostentatious consumerist waste for social prestige. This is an excellent example of invidious consumption.

“Instead of striving to become good citizens, we have become good consumers and none are more vulnerable than our youth irrespective of cultural and ethnic differences”.

We use cookies to make interactions with our websites and services easy and meaningful. To better understand how they are used, read more about the UFS cookie policy. By continuing to use this site you are giving us your consent to do this.

Accept