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11 February 2022
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Story Leonie Bolleurs and Rulanzen Martin
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After two years of lockdown, online meetings, and limited contact with colleagues, academy at the University of the Free State (UFS) is gradually returning to normal. This month (February 2022), staff, students, and members of related industries will convene on three different occasions to learn about cutting-edge scholarship, to reconnect with each other, and to discuss issues impacting society in the fields of theology, the humanities, and agriculture.
Seminar on ‘The Limits of Decolonisation’ with Prof RW Johnson
Date: 24 February 2022
Time: 09:00-16:00 SAST
Venue/Platform: Equitas Auditorium, UFS Bloemfontein Campus, and Microsoft Teams
Decolonisation has been a heated point of discussion for some time now, but have you ever wondered if there could be limitations hindering the decolonisation project? The Departments of Political Studies and Governance and Philosophy and Classics at the UFS will host an array of academics and experts for a hybrid seminar on the topic The Limits of Decolonisation.
If decolonisation is an important issue for you or if you are interested in the topic and its relevance and influence in the world and academia, you should join or attend the seminar – either online via Microsoft Teams or in person in the Equitas Auditorium – on 24 February 2022 from 09:00.
The keynote speaker is political scientist
Prof RW Johnson from the University of Oxford. Prof Johnson is an emeritus fellow at Magdalen College and is the author of several acclaimed political books. The other speakers are all from the Departments of Political Studies and Governance, and Philosophy and Classics. Terrence Corrigan from the
South African Institute of Race Relations will speak on The relationship between critical race theory and decolonisation.
RSVP: Alice Stander StanderAFM@ufs.ac.za (please specify dietary requirements, as a light lunch will be served)
Dying of consumption: Studying ‘othering’ and resistance in pop culture
2014-10-31
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The Centre for Africa Studies (CAS) at the UFS – under the project leadership of Prof Heidi Hudson (CAS Director) – conceptualised an interdisciplinary research project on representations of otherness and resistance.
This is in collaboration with UFS departments such as the Odeion School of Music, the Department of Drama and Theatre Arts, the Department of Fine Arts, the Jonathan Edwards Centre Africa and the Department of Afrikaans and Dutch, German and French.
In this project, Dr Stephanie Cawood from CAS leads a sub-project on the dynamics of pop culture and consumerism. Her research unpacks and critiques pop culture representations of othering and resistance by engaging with the othering rhetoric of conspicuous consumption as well as the subversive rhetoric or culture jamming at play in various South African youth subcultures.
Consumerism has become the institutional system in which we live our daily lives. Pop culture is the result when multinational corporations take aspects of culture and turn it into commodities with high market value. In pop culture and its manifestation, consumption, marketers and savvy advertising executives have realised long ago that othering and resistance are powerful tools to artificially create empty spaces in people’s lives that can only be filled through consuming.
“The scary thing is in my opinion that everyone has become a market segment, including very young children,” says Dr Cawood.
In his 1934 book, The Theory of the Leisure Class (TLC), Thorstein Veblen coined the term conspicuous consumption to describe the conduct of the nouveau riche. He contended that when people manage to meet their basic human requirements, any additional accumulation of wealth will no longer relate to function, but will be spent on ostentatious displays of conspicuous consumption or waste. Conspicuous consumption has evolved into invidious consumption where consumption is a mark of one’s superior social status and particularly aimed at provoking envy. The whole point is unashamed one-upmanship.
“Think of the izikhotane or skothane cultural phenomenon where young people engage in ritualised and ostentatious consumerist waste for social prestige. This is an excellent example of invidious consumption.
“Instead of striving to become good citizens, we have become good consumers and none are more vulnerable than our youth irrespective of cultural and ethnic differences”.