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25 February 2022 | Story Anthony Mthembu | Photo Victor Ramphore Mahlohla (baddapictures)
Inaugural Dreamwalk 2022
The inaugural dream walk put students in high spirits for the rest of the year, as they were able to express and celebrate their dreams and aspirations.

The inaugural dream walk at the University of the Free State took place on the Bloemfontein Campus on 19 February 2022. The dream walk, also referred to as ‘Leeto la ditoro’, will become an annual event where first-year students come together to express and celebrate their dreams and aspirations. 

The event was well attended by Bloemfontein Campus first-year students, who believe that the event is a great way to set the tone for the rest of the year. The students first gathered at a station on campus, where they were issued with a faculty T-shirt, key chain, a dream card, and a mask. The official walk then began from the Visitor Centre Gate on the northwest side of the Bloemfontein Campus to the Main Building, where members of the senior leadership are based.
During the walk, first-year students had to write down their dreams and aspirations on the dream card, which they ultimately placed in a box at the Main Building. “I found it amazing to be able to put my dreams on paper; it makes them more realistic,” highlighted Marise Prinsloo, a first-year student from the Outeniqua residence. Although some of the aspirations were too personal for some first-year students to speak about, others’ aspirations varied from academic success, spiritual wellness, and mental and physical health. In fact, Malcolm Willemse, who is also a first-year student from Outeniqua, hopes to secure a number of leadership positions. “I have dreams of being in the first-year committee and of being in the sub-committees, and I managed to write these down,” he shared. 

In addition, the atmosphere at the event was vibrant, as the students were excited to engage with one another. “It was amazing to walk with other residences such as Villa Bravado, Abraham Fischer, and Conlaurês, as they have great spirit,’’ expressed Willemse. The walk included songs from the various residences, and the first-year students were dancing and singing along. However, the fun did not end there. Once the students arrived at the Main Building, they were treated to a DJ who had them dancing and singing even more.

As the dream walk event will also take place on the Qwaqwa and South Campuses, the students on these campuses can expect to take part in a lot of singing, dancing, and other cultural activities. Precious Modiba, who is also a first-year student, argues that besides having a good time, one of the best things about the dream walk is the friends that one gets to make.

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Kovsies proud of a gold PRISM Award for safety campaign
2015-05-05

Stefan Lotter, Leonie Bolleurs and Lacea Loader. All three are from the Departement of Communication and Brand Management at the UFS.
Photo: Hannes Pieterse

The University of the Free State, takes pride in the gold PRISM Award (from the Public Relations Institute of Southern Africa) for the B Safe Take Action safety campaign that has been rolled out on the campus since 2013 by the Department of Communication and Brand Management.

The campaign earned the Von H Brand Provocateur gold award in the internal communication category.

“The UFS is the only tertiary institution to receive a gold award. The award is a great honour for the department, considering the cream of South African public relations took part in the competition, and the standard was naturally very high. It was also a feather in the cap for us that the uniqueness of the campaign received national recognition from our peers in this manner, said Ms Lacea Loader, Director: Communication and Brand Management at the UFS.

The university is responsible for about 32 000 students and 4 000 members of staff on its three campuses: the Bloemfontein and South Campuses in Bloemfontein and the Qwaqwa Campus in the Eastern Free State. It is of cardinal importance for the university that its students, staff, and assets are safe.

Apart from safety measures that have been implemented by the UFS Protection Services, the B Safe Take Action campaign has also been rolled out on the three campuses of the UFS. The campaign supports the safety strategy of the university. It is aimed at developing a culture of safety awareness in students and staff alike. The purpose of the campaign is for staff and students to take ownership of their own safety. In addition, it creates awareness of the safety measures that are in place at the UFS.

The campaign has been rolled out on various communication platforms. These include placards, pamphlets, lamp-post advertisements, an advertisement board, emails, and messages on student communication portals such as Blackboard, the UFS web and intranet, social media, information boards in the campus parking areas and on the pedestrian walkways as well as messages on refuse bins around the campus. “The fact that a variety of communication platforms has been deployed, the striking design and character of the messages, and the number of target audiences that have been reached further contributed to the success of the campaign,” said Ms Loader,

The campaign also received a merit award from the International Association for Business Communication (IABC). The award will be presented on 15 June 2015 in San Francisco, USA.

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